InstaBrand Releases Social Media Influencer Search Engine to Public
The advanced platform gives brands and agencies the ability to instantly find the perfect influencers for their campaigns.
Los Angeles, CA, March 15, 2016 (Newswire.com) - InstaBrand, a leading influencer marketing company, today announced the release of their influencer search engine to the public. The new search engine allows users to search by any number of demographic filters across hundreds of thousands influencers and tens of millions of social media posts. Results can then be further filtered by the relevance of the post content to what the user is looking for, a level of detail previously unheard of in the influencer marketing space. Once influencers are selected the user can mobilize InstaBrand’s full-service campaign management team or work with the influencer directly. Interested brands and agencies can sign up for access to the search engine at https://instabrand.com/influencer-search/.
“This is the culmination of years of experience helping brands and agencies find influencers and execute campaigns on social media all distilled down into a search product that anyone can pick up and use starting today,” said Eric Dahan, InstaBrand’s CEO and co-founder. “It’s not just about creating the most advanced technology or having the best account managers — it’s about what happens when you bring those two worlds together. We can offer the full range of services from just access to our search engine all the way up to full campaign management services and everything in-between.”
"It's not just about creating the most advanced technology or having the best account managers — it's about what happens when you bring those two worlds together. We can offer the full range of services from just access to our search engine all the way up to full campaign management services and everything in-between."
Eric Dahan, CEO, InstaBrand
InstaBrand’s influencer search engine offers a number of different ways for users to search through their database including:
Username
Gender
Follower Count
Location (including 10-100 mile radius around a particular location)
Hashtags or mentions used
What other social network profiles the influencer has
The search engine can also suggest keywords and influencers you might like based on the filters you’ve already entered, allowing the wisdom of InstaBrand’s proprietary search algorithms to assist you in finding just the right match. Should you prefer the wisdom of humans over machines you can always work directly with InstaBrand’s campaign services staff at any step along the way from influencer outreach to full service campaign management.
“What you see today is just the tip of the iceberg,” said Ryan Alley, vice president of product at InstaBrand. “Along with providing the most contextually relevant search results we've added new ways to sort your results beyond just follower count, such as average number of likes or comments, engagement rate, keyword usage or engagement with specific topics. Technology like this truly enables our customers to find whatever needle they’re looking for in any social media haystack.”
Currently, InstaBrand’s search pulls from a database of over 50 million posts, 5 million hashtags and 2.5 million mentions spanning over 100,000 influencers — and those numbers grow daily. Using that data InstaBrand is able to calculate metrics for users like average engagement rate, top keywords and locations and typical number of likes or comments received per post. Users are then able to filter and rank influencers based on these metrics until they’ve found just the right set for their needs.
“The first day we had access to InstaBrand’s search engine we were able to find a dozen influencers we could use right away for an upcoming campaign,” said Jack Paxton, senior media buyer at Stealth Social, a Los Angeles based social media advertising agency who had access to InstaBrand’s search in it’s alpha phase. “We used to spend a lot of time manually combing through social media profiles to find influencers but now that feels old fashioned — like trying to search the web before Google.”
For more information about InstaBrand and to get access to their influencer search engine visit: https://instabrand.com/influencer-search
About InstaBrand
InstaBrand is a leading influencer marketing company that has successfully managed over 800 influencer-driven social media campaigns for both Fortune 500 corporations and up-and-coming businesses across multiple social platforms such as Instagram, Vine, Twitter and Snapchat. Headquartered in Los Angeles, with offices in New York and Milan, Instabrand works with top brands including Calvin Klein, Pizza Hut, Samsung, Hyundai, AirBnb, Universal Studios and Verizon. For more information on InstaBrand, visit instabrand.com.
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