Insightin Health Names Expert Marketing Strategist Jereme Ayers to Director of Health Plan Solutions

Insightin strengthens the team of leaders behind its data-driven strategies

Jereme Ayers

Insightin Health, provider of data-driven decision making technology ™ for healthcare member acquisition, retention, and engagement, announced the promotion of Jereme Ayers to Director of Health Plan Solutions, effective as of July 2018. Ayers joined the Insightin Health team back in March 2018 as the firm’s Director of Sales. In his new role, Ayers will have the opportunity to connect clients with the best technology solution that meets their short-term needs, mitigate pain-points & inefficiencies, as well as align a solution to meet long-term goals & strategies. Ayers comes to Insightin Health with years of experience in the healthcare & direct-to-consumer retail industry specializing in marketing, sales, and CRM efforts. As an expert strategist, Ayers brings an innovative and contemporary approach to consumer engagement that focuses on enhanced personalization, communication optimization, consumer behavior, and engagement analytics. Ayers has had previous experience with strategic marketing efforts for Highmark BCBS, MedExpress Urgent Care, GNC, and American Eagle Outfitters. In his role on Highmark’s Medicare Advantage marketing team, he served as the Marketing Strategist for a cross-functional Member Engagement team which successfully launched the organizations first Medicare Advantage rewards program & more than doubled the Annual Wellness Visit completion percentages in a 24-month period.

“My number one responsibility with this new position is to truly understand the goals and challenges of each client and connect them with the best solution to achieve success and mitigate pain-points,” said Ayers. “As our platform serves as the only true end-to-end engagement technology for the Medicare Advantage & Medicaid industries, we’re in the unique position to empower our clients with the functionality and analytic insights needed to deliver a deeply personalized experience. By centralizing member-level data, including demographics, response history, engagement scoring, and Social Determinants of Health (SDOH) to truly understand each members motivating factors, our clients see a positive lift in acquisition and retention as well as significant improvements with engagement response and measure adherence.”

My number one responsibility with this new position is to truly understand the goals and challenges of each client and connect them with the best solution to achieve success and mitigate pain-points.

Jereme Ayers, Director of Health Plan Solutions

“I’ve known Jereme for years. He used to be my client, and what I’ve learned over the years is how knowledgeable he is around the needs that Health Plans have to solve their member acquisition and retention challenges,” said Enam Noor, Founder and CEO of Insightin Health. “We are very excited that Jereme will oversee all our Health plan clients’ solutions moving forward.”

About Insightin Health

Insightin Health is a data-driven decision making technology ™ platform for healthcare member acquisition, retention, and engagement. Its result-driven strategy and technology helps Health Plans to improve ROI by reducing cost and improving member engagements. The patent-pending technology platform utilizes advanced BI to deliver predictive modeling. For more information, visit http://insightinhealth.com.

For inquiries

Insightin | Health
9841 Washingtonian Blvd.
Suite 200
Gaithersburg, MD 20878
Shayna Etches, Marketing and Communications Strategist
setches@insightinhealth.com
+1.888.524-6788

Source: Insightin Health