Insightin Health Creates Comprehensive Solution Aimed at Cutting Healthcare Costs and Creating a Healthier Medicare Advantage Population

Using rewards provided by Blackhawk Network, the solution aims to boost members' health at an individual level via targeted outreach efforts that reward healthy behaviors quickly and efficiently.

Insightin Health

​​​​​​​​​​​​Insightin Health has announced a new comprehensive solution expected to help lower the cost of healthcare for health plans, providers and consumers by creating a healthier Medicare Advantage population. Using the AI-driven inGAGETM  platform created by Insightin Health and enabled, in part, by rewards partner Blackhawk Network, health plans can more actively engage members by using rewards to encourage proactive behaviors that may improve their overall health, reduce symptoms of chronic diseases and boost health plan satisfaction.

“Using data analytics to extrapolate behavioral trends for specific individuals is invaluable and rare. Drilling down an individual’s likelihood of completing a screening helps health plans identify when it makes sense to provide an extra incentive to drive healthier choices. It can also help catch chronic diseases sooner and preventatively manage diseases before they take hold,” said Jereme Ayers, vice president of Health Plan Solutions at Insightin Health. “Accompanying these valuable data insights with personalized education materials and incentives is a one-two punch. We can help facilitate higher, long-term program engagement, a healthier population and cut healthcare costs for plans, providers and members alike.”

Accompanying these valuable data insights with personalized education materials and incentives is a one-two punch. We can help facilitate higher, long-term program engagement, a healthier population and cut healthcare costs for plans, providers and members alike.

Jereme Ayers, Vice President, Health Plan Solutions

Insightin Health, a leading provider of data-driven decision-making technology for health care member acquisition, retention and engagement, is using its artificial intelligence (AI)-driven platforms, inSIGHTTM, inQUEUETM, and inGAGETM to leverage data, including social determinants, which helps identify the best possible ways to communicate with Medicare Advantage members on a one-to-one level. By understanding how to best motivate and reach each individual, Insightin Health helps health plans across the country identify potential gaps in care and which proactive health screenings members would be willing to complete as part of a long-term health improvement plan. The data helps health plans set measurable goals for each member and develop structured promotions offering rewards to encourage goal completion.

Blackhawk, a branded payments provider, complements these data insights and helps facilitate the integration of tailored rewards chosen by health plans into promotions to drive participation. These comprehensive rewards enable health plans to encourage members to complete preventative care activities such as health risk assessments, mammograms, colorectal screenings, A1C screenings and more. Once an action is completed and the supervising health plan officials have confirmed a reward has been earned, Blackhawk delivers the reward selected by the plan from options of open- or closed-loop content so the health plans can reinforce the member’s actions—oftentimes quickly at the plan’s discretion. Incentives can be customized to each individual based on their personal communication preferences; for instance, digital cards can be emailed to members that do not want a physical card mailed to them.

“Research[1] found that 60 percent of Medicare Advantage members surveyed say their health plan doesn't encourage actions to improve health and only 25 percent say their plan provides personalized incentives. Insightin Health is aiming to solve both of those pain points,” said Bill Warshauer, vice president of sales at Blackhawk. “Insightin Health is closing the gap in educating members about opportunities to improve their health and program benefits available to them—and Blackhawk is supporting these efforts by fulfilling designated rewards for participation with personalized incentives that are delivered seamlessly. This comprehensive approach is unparalleled in our industry.”

Insightin Health works with Medicare, Medicaid and commercial groups within various health plans to increase member engagement and positively impact CMS STAR and HEDIS ratings (quality performance metrics). Blackhawk Network contributes to these endeavors by tailoring the right rewards to drive specific behaviors. For more information, visit

About Blackhawk Network

Blackhawk Network delivers branded payment programs to meet our partners’ business objectives. We collaborate with our partners to innovate, translating market trends in branded payments to increase reach, loyalty and revenue. With a presence in over 26 countries, we reliably execute branded payment programs in over 100 countries worldwide. Join us as we shape the future of global branded payments.

Blackhawk is headquartered in Pleasanton, California. For more information, please visit

About Insightin Health

Insightin Health is the industry’s only single platform that provides data-driven, decision-making technology for the complete life cycle of the health care member journey to improve member acquisition, retention and engagement. The artificial intelligence (AI)-driven technology leverages health data and social determinants of health information to identify consumer behavior to make recommendations to improve participation. Health plans gain quality membership and lower churn with increased measure adherence. For more information, visit


[1] The “HealthMine Medicare Survey” was a survey conducted by Survey Sampling International (SSI) in June and July 2018. The sample size of 781 was comprised of insured American consumers ages 65+ with a chronic condition who are enrolled in a Medicare Advantage plan.

Source: Insightin Health

Related Media