Innovative Sports Drink Startup Partners With Fitness Industry Titan to Bring O2 to the Masses

formula O2, an emerging, non-carbonated recovery drink sold at world-class retailers such as Whole Foods Market and Rogue Fitness, has announced a partnership with Europa Sports, the country's largest wholesale distributor of high-quality health and sports nutrition products to gyms and specialty stores. The partnership is expected to result in thousands of new, lasting relationships with gyms, health foods stores, and specialty retailers across the country.

formula O2, an emerging, non-carbonated recovery drink sold at world-class retailers such as Whole Foods Market and Rogue Fitness, has announced a partnership with Europa Sports, the country’s largest wholesale distributor of high-quality health and sports nutrition products to gyms and specialty stores. The partnership is expected to result in thousands of new, lasting relationships with gyms, health foods stores, and specialty retailers across the country, many of which have been waiting for an opportunity to carry formula O2.

“When we launched formula O2 two years ago, we were a small operation run out of the back of my Prius. Since then, we’ve taken a grassroots approach to become a top seller in nearly 200 gyms and natural foods stores in our home state of Ohio and a few other neighboring states,” said Dave Colina, founder and president of formula O2. “We’ve been extremely selective about finding the right partner to help us reach a larger fan base. As a result, we’re thrilled to now be able to provide a wholesale solution to the many gyms and nutrition stores that may have heard about O2 but couldn’t offer it to their customers until now.”

“We’re excited to bring formula O2 on board,” said Eric Hillman, Co-Chief Executive Officer of Europa Sports. “We’re always looking for innovative products that are tailored to our various types of customers.”

Europa will be offering formula O2 to its clients that want to carry a healthier alternative to typical sports and energy drinks. formula O2 was designed by a CrossFit instructor and a physician for exactly that reason. Both flavors of formula O2 - Grapefruit Ginger and Orange Mango - contain nothing artificial and include natural caffeine, 2x the electrolytes of leading sports drinks, and added oxygen to help the liver process toxins faster.

“The fit with Europa became clear after speaking with key members of their team over the course of several months,” noted Colina. “We’re building a business with honesty, humility, and fearlessness as its central tenants, and everyone we talked with from Europa embodied just that.”

The partnership offers formula O2 access to over 14,000 health clubs, CrossFit gyms, and specialty retail chains that proudly call themselves Europa clients.

About Europa Sports Products

Based in Charlotte, NC, Europa Sports Products is recognized as an industry leader in the distribution of nutritional and sports supplements, sports drinks and accessories to mass market retailers, gyms, health food stores and specialty supplement retailers. Europa offers more than 7,000 products representing 300+ of the industry’s leading brands. With 336,500 sq. ft. of warehouse space in seven strategically located offices nationwide, Europa’s expedited delivery process allows customers to keep “Just in Time” inventory. Europa is setting the industry standard in quality, product assortment, customer service and satisfaction. 

About formula O2

formula O2 was developed by a physician and a CrossFit instructor who became sick of unhealthy sports and energy drinks. Both light and refreshing flavors of formula O2 contain nothing artificial and include natural caffeine, over 2x the electrolytes of leading sports drinks, and added oxygen to help the liver process toxins faster. Each 16oz can has only 20 calories and 2 grams of sugar, making it a pretty guilt-free option for health-oriented people looking for a drink to help them do more and recover faster.

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For more information, please contact:

Dave Colina, 614-321-9852

Tammy Tufty, 704-405-2022 


Categories: Entrepreneurship, Food and Beverage Manufacturing, Exercise and Physical Fitness

Tags: beverage, entrepreneurship, fitness, food & beverage, natural foods, natural products, sports, startup


About formula O2

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formula O2 was developed by a physician and a CrossFit instructor who became sick of unhealthy sports and energy drinks. Each 16oz can is non-carbonated, caffeinated, and includes no artificial ingredients and only 20 calories.