Innovative Marketing Attends Exciting Leadership Event
Riverside, CA, February 27, 2015 (Newswire.com) - “The leadership team at Innovative Marketing is committed to nurturing a productive and empowering atmosphere of growth in which all of our team members can develop and thrive,” said John, the company’s director of operations. “There are several ways we go about doing this, and attending conferences, retreats, and training is among them.”
According to John, the national leadership event the group recently attended is an ideal opportunity to network with and learn about various industry practices from multiple influencers. Additionally, he and his team members participated in several informative sessions and workshops, topics of which included strategic planning, consumer trends, accounting, and more.
"The leadership team at Innovative Marketing is committed to nurturing a productive and empowering atmosphere of growth in which all of our team members can develop and thrive,"
John, Director
“I invited the organization’s top performers to accompany me to the conference,” John stated. “They really earned it, and I wanted to reward them for their efforts throughout the last quarter. We had a great time together, and we even took full advantage of the hotel and conference center. It has a spa, pool, and fitness center – and we were served free meals! It doesn’t get much better than that!”
Innovative Marketing’s Director Offers Tips for Making the Most of Conferences
“When it comes to conferences and similar events, you shouldn’t just show up and go through the motions,” John continued. “If you truly want to benefit, you have to put forth some effort. For example, before you even embark on the adventure, you should be well-prepared. Do some online research to find out who else will be present. Based on that information, decide which sessions you want to attend and who you would like to meet. This will inform your strategy.”
John also advocated the use of social media before, during, and after conferences. Attendees can connect with influencers before they meet in person, effectively eliminating the awkward small talk that usually sets off new relationships. During these events, people can live tweet using relevant hashtags. It’s another way of participating in important conversations. Afterward, networking efforts can continue through contact on social media platforms.
“It’s also necessary to remember that conferences are not the places to try to make sales,” John concluded. “It’s more about making connections. It will be painfully obvious to everyone present if you’re simply working the room. Just engage others and listen to what they have to say. By doing so, they’ll remember you as someone who genuinely cares.”
About Inspired Promotions
Inspired Promotions is a goal-oriented marketing firm dedicated to delivering innovative promotions to their valued clients. Their team of brand ambassadors develops advertising strategies that drive brand awareness and customer loyalty. With a high energy environment and family atmosphere, Inspired Promotions gives its executives the freedom and support needed to design engaging, high-conversion campaigns. As a result, they have become industry leaders known as much for their empowering workplace as for their ability to grow businesses in new markets. Find out more about how they combine cutting-edge techniques with a commitment to core values by visiting www.inspiredpromotions.com.
