Innovative Financial Advisors Pvt. Ltd. - Corporate Social Responsiveness for Rural Empowerment - Water

Online, October 27, 2014 (Newswire.com) - Water conservation and its distribution to the rural areas of the country is vital not only required for human consumption but also in achieving sustainable development where people suffering from non availability of water. It becomes an opportunity for businesses to utilize their resources under the ambit of Corporate Social Responsibility towards facilitating safe drinking water to the people besides many aspects of rural empowerment can be addressed. The objective of the CSR policy should be to assess such opportunity and to cater the needs of the village community by implementing water conservation technologies such as roof top rain water harvesting systems, dug wells, bore wells. Sanitation and hygiene is another major concern in rural areas which can be resolved by providing clean drinking water and creating awareness related to better hygiene practices.

The methodology adopted by Innovative Financial Advisors Pvt. Ltd. to carry out the successful implementation of CSR policy starts with the need assessment survey of areas which are suffering from water crisis. Following the assessment of the problems through a comprehensive data analysis, CSR interventions can be proposed. Some of initiatives can be watershed development, rainwater harvesting, ground water recharge structure, 5% agriculture models, micro irrigation facilities etc. The focus of such interventions should be to reduce, mitigate or prevent the unwanted water related problems in rural areas where people do not have the required resources in terms of knowledge, funds and Government support to live a Sustainable life.

According to Innovative Financial Advisors Pvt. Ltd. outcomes of CSR activities in the future can be direct or indirect benefits for the community. Direct benefits can be reduction in cases of diseases like diarrhea, child mortality due to clean water and better hygiene being provided through such interventions. Indirect benefits can be less expenditure on treatment of diseases, time saved in terms of collection of water due to increased accessibility to water and there outcomes produce an overall impact in terms of improved Social structure driven by sustainable development.
Innovative Financial Advisors Pvt. Ltd. have the vision to promote the use of CSR funds for clean drinking water and hygienic sanitation as envisaged by the Prime Minister of India and help the rural population to  live a healthy sustainable future.  

Innovative Financial Advisors Pvt. Ltd.
Name: Anand Kumar
Address: 24/30, Ground Floor,
Okhla Industrial Estate, Phase 3,
City: New Delhi
Pin: 110020
Phone: 91-011-42332200    
Fax: 011-49278811