Indian Mobile Value Added Services Market Revenue to $23.8 Billion by 2020

"Infoholic Research LLP, a global market research and consulting company, has published a study titled "Mobile Value Added Services (MVAS) Market in India: Drivers, Restraints, Opportunities, Trends, and Forecasts to 2020"

According to Infoholic Research, the telecom players are offering advanced value-added services (VAS) to their customers. The significantly growing internet & mobile subscriber base has led the demand for VAS. Further, most of the industry players have considered that mobile is the best channel to reach billions of customers to promote their products and to offer the services.

The MVAS value chain players such as telco carrier, content providers, technology providers are going to capture the revenue in the MVAS market owing to rising footprints of digital technologies in both consumers & business sectors. The Indian MVAS market is expected to grow at a CAGR of 18.3% during the forecast period 2015–2020.

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In India, the telecom players along with the government bodies are investing in improving infrastructure connectivity in rural regions to offer their services owing to rising mobile subscriber base. In the urban region, MVAS players should focus on providing the additional VAS on mobile platforms due to the introduction of digital technologies.

The consumer VAS is expected to play a vital role due to the availability of multiple services at the fingertip: entertainment, utility, commerce, community service, and others. The mobile channel is an effective and easiest means to reach the customers to offer their services. Thus, the enterprise VAS type is receiving the investments from both SMEs and larger enterprises.

In terms of vertical segment analysis, the mEntertainment segment is expected to lead the MVAS market followed by mCommerce and mBanking. The increasing demand for entertainment services such as videos, music, live TV, sports events, and others is driving the growth of MVAS entertainment segment.

In addition, the business community users spending activities on value added services are quite high when compared to the student community users. Around 90% of the service needs of the business community are news, location-based services, navigation, and travel service. The business community users market revenue is expected to reach $18.02 billion by 2020.

"In India, rising mobile based business strategy is going to drive the MVAS market in the coming years. The rising investment activities from the MVAS value chain players and increasing adoption rate of connected devices are going boost the MVAS market growth." Bhavya H, Senior Research Analyst at Infoholic Research

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The report provides an in-depth analysis and forecast about the industry covering the following key features:

       The report is analyzed based on VAS Types, Delivery Platforms, Users, Regions, and Verticals

o    VAS Types – Consumers, Enterprise, and Network

o    Delivery Platforms – SMS, CRBT, IVR, WAP, and others

o    Regions – Urban and Rural

       The report covers drivers, restraints, and opportunities (DRO) affecting the market growth over the forecast years (2015–2020)

       The report covers the key trends, investments, and government rules & regulations

       The report contains analysis of vendor profiles, which include financial health, business units, key business priorities, SWOT, strategy, and views; and competitive landscape, which includes vendor assessment

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Categories: Telecommunications, Customer Relationship Management (CRM), Mobile and Smart Phones, Telecommunications

Tags: India service provider, mobile value added service, MVAS

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