Inception Marketing Hosts March Madness Office Competition
Mount Prospect, IL, April 29, 2015 (Newswire.com) - “We certainly enjoy the perks of office rivalries,” said Inception Marketing’s director of operations. “It really brings an energy to our group.”
The director of operations spoke of how tying a competition to March Madness was quite easy. “We set performance goals for everyone to achieve. Once they saw their names up on the brackets, they realized they wanted to be among those who advanced to the next round,” he said. “Of course, the challenges become increasingly difficult as the competition continues. For each round, we raise the bar, just like with a video game. How much fun would it be if the game was as easy at Level 20 as it is at Level 1?”
"There are so many benefits to office competitions."
“We’ll have our final four and championship rounds, too,” the director of operations said. “The excitement is mounting to see who gets to go head to head. It’s a great way to channel our people’s preoccupation with the NCAA action.”
Inception Marketing Management Discusses the Benefits of Office Competitions
Inception Marketing’s March Madness competition is just one of many contests the company hosts throughout the year. “We’re always finding new ways to engage our team in fun activities that also motivate them and increase productivity,” said the director of operations. “There are so many benefits to office competitions.”
He noted that many of these contests have seasonal themes or ties to national sports playoffs. “Due to the competitive nature of sporting events, it’s easy to create contests that mirror what’s happening in basketball, hockey, or whatever is big in town,” he said. “Athletes are always pushing themselves to do more, so they’re great to emulate.”
Some of the key benefits the director addressed are the goal-setting skills that are very much a part of these competitions. “With few exceptions, these races are centered on goal attainment,” he explained. “Therefore, our associates have to create strategies to attain their professional objectives and measure their progress. It’s something they need to do in general, but there’s more incentive attached to contests. The goals are a little higher as well.”
“As long as you keep your competition friendly, inclusive of everyone, and you don’t deviate from your company’s culture or values, there are a lot of benefits to be gained from these activities,” the director of operations concluded. “There might be one winner, but what we’re really striving for is an overall win for the team.”
About Inception Marketing
Inception Marketing is a leading consulting and marketing services provider fueled by a driven team of promotional experts. Through in-depth market analysis and demographic research, the firm infuses each interactive promotional campaign they design with a relational touch to propel brands out of obscurity into the limelight. Their inspiring approach results in meaningful connections between companies and their most interested customers. As such, Inception Marketing has built a reputation as an industry-leading firm serving both small local startups and Fortune 500 powerhouses to deliver impressive growth to bottom lines and sustained increases in brand awareness.
