In Honor of International Women's Day, Bay Area Company Challenges Silicon Valley Boys' Club

Women have made strides in the world of business, but venture capital is still run by men

 Stella Carakasi DTC Inc., a modern lifestyle company that creates unique and comfortable clothing that transforms the way women feel, is working to transform hearts and minds this March. In honor of International Women’s Day, the company has launched a digital campaign to bring awareness to the gender funding gap facing women-led businesses. For Women’s History Month, the company hopes to motivate women to make their own place in history by breaking barriers and inspiring women to support and invest in other women-led businesses.  

According to Pitchbook, only 2.2 percent of all venture capital investment is going to female-led companies. Meanwhile, less than 10 percent of partners at the top venture capital firms are women. Most VCs (74 percent) don’t have any female investors on staff at all.

“Women have been systematically pushed out of entrepreneurism, with the capital needed to create fast-growth startups withheld at every level. How can women looking for funding succeed when the deck appears to be stacked against them?” asked co-founder and Creative Director Stella Carakasi. “We decided the best way to make a difference was to address the current gender funding gap and encourage women to forgo traditional male-dominated venture capital boardrooms and forge a new path. Imagine the difference that we could make if women invest in businesses run by other women this month. Our campaign is really all about emboldening women to support one another.”

Stella Carakasi and her brand have a long history of being progressive in the retail space. The company has been dedicated to sustainable supply chain practices since its inception, working directly with mills to develop soft, durable and eco-friendly fabrics and manufacturing in small batch productions to minimize waste. Stella Carakasi DTC Inc. is also a workplace committed to its employees, extending family-friendly work policies and offering opportunities for advancement within the company regardless of gender. Currently, 75 percent of the company’s staff are women. Each employee defines their own role within the organization based on interest and skill set.

This spring, Stella Carakasi DTC Inc. made its boldest move yet. They launched a Regulation Crowdfunding (Reg. CF) campaign on an equity crowdfunding platform. The offering, marketed to both accredited and non-accredited investors, gives regular people the opportunity to invest in Stella Carakasi DTC Inc. on the StartEngine funding portal.

Individuals interested in the Stella Carakasi DTC Inc. equity crowdfunding campaign can find more information by visiting https://www.startengine.com/stellacarakasi.

About Stella Carakasi: ​​

Stella Carakasi DTC Inc. is the latest exciting iteration in a series of successful businesses driven by a team of fashion industry veterans boasting 25 years together. The brand is committed to a vision of sustainability, size inclusivity and accessibility to all women. Stella Carakasi, a division of Two Star Dog Inc., was founded in 2012. The direct-to-consumer brand Stella Carakasi DTC Inc. was incorporated in the state of Delaware in 2018 but maintains a principal office in Berkeley, California.

MEDIA CONTACT :
Blanc Communications
510-525-1100 
Camille@BlancCommunications.com

Source: Stella Carakasi

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Categories: Business News

Tags: apparel, crowdfunding, funding, gender gap, retail, technology, vc, venture capital, women