Illinois Tech Partners With REELY to Enhance Digital Content Strategy
Partnership is the first of its kind in the Northern Athletics Collegiate Conference
SANTA MONICA, Calif., August 27, 2019 (Newswire.com) - The Illinois Institute of Technology announced REELY as their official provider of real-time clips, highlights, and condensed games for the 2019 season. This partnership will empower the university to create and distribute short-form content to boost social engagement and provide fans with dynamic content faster than ever before. This news is the latest in a string of REELY partnerships at the collegiate level including the NAIA, PrestoSports, the Missouri Valley Conference, and the Canada West Conference.
The REELY platform uses proprietary computer vision-based highlight detection to make creating and sharing videos easier than ever before. Content is automatically created in an instant and can be shared across social channels and team websites with a single click.
“We are excited to utilize REELY’s technology for the coming school year," said Luke Stanczyk, Sports Information Director at Illinois Tech. "The quality of work combined with the amount of time saved by using the product makes REELY a resource I am sure will become invaluable to our communications plan.”
“Our customers want to reach fans by showcasing the amazing moments from their student athletes,” said Ian Stephens, CMO and Co-Founder of REELY. “There is an unprecedented demand for short-form content but creating that content is costly and time-intensive. With our platform, customers can easily curate and share the best highlights from multiple simultaneous events in real-time – effectively giving one person the power of a professional editing team."
In the past eight months, REELY has added over 80 college teams to its rapidly expanding customer list. The AI-based platform works across a broad range of field and court sports including basketball, football, soccer, baseball, softball, volleyball, lacrosse and hockey.
ABOUT ILLINOIS INSTITUTE OF TECHNOLOGY:
Illinois Institute of Technology, also known as Illinois Tech, is a private, technology-focused, research university, located in Chicago, offering undergraduate and graduate degrees in engineering, science, architecture, business, design, human sciences, applied technology, and law. One of 21 institutions that comprise the Association of Independent Technological Universities (AITU), Illinois Tech offers exceptional preparation for professions that require technological sophistication, an innovative mindset, and an entrepreneurial spirit. Athletically, the NCAA Division III institution offers 19 varsity sports and competes in the Northern Athletics Collegiate Conference, Liberal Arts Conference (Swimming), Midwest Lacrosse Conference (Men’s Lacrosse), and Midwest Women’s Lacrosse Conference (Women’s Lacrosse).
REELY’s mission is to empower content owners to build stronger brands by enhancing fan engagement with clips, highlights, and condensed games. Core to the REELY ecosystem is a proprietary artificial intelligence based platform that leverages computer vision and machine learning to automatically clip, tags, rank and distribute short-form content in real time. The platform supports both traditional sports and eSports for a growing list of global clients.