ICEBOX DEBUTS MOBILE BATCHING and MIXOLOGY STUDIO - Catering to the Needs of Event Industry Professionals

28 year old entrepreneur and beverage industry professional Chris Laine has developed a fully mobile batching and mixology studio to service the needs of bartenders and event industry professionals at the 2016 Tales of the Cocktail event in New Orleans, Louisiana.

ICEBOX - Mobile Batching and Mixology Trailer interior

ICEBOX, the Charleston S.C.-based beverage event company, officially debuted JUICEBOX, their new super premium batching and mixology studio at the 2016 Tales of the Cocktail event. JUICEBOX is a fully air conditioned, mobile facility with over 220 square feet of state of the art industrial juicing machines and blast freezers to service any client's cocktail program needs with the highest level of standards.

Able to produce over 40 gallons of premium fresh juice per hour, ICEBOX's JUICEBOX has already fulfilled orders for clients to produce over 37,000 cocktails at this years’ Tales of the Cocktail® alone. Equipped with three onboard citrus juicers, cold press juicers, and multi-fruit centrifugal juicers, ICEBOX can now cater to virtually any size event or ultra-premium experience in real time, on location with short notice. 

"Top performing cocktail programs need to provide the highest quality ingredients to their clients and customers. We know how hard it can be to source this level of quality while on location. The JUICEBOX is a natural evolution in our business to be able to provide this type of service. "

Chris Laine, CEO

In addition to its juice capabilities, ICEBOXs JUICEBOX is fully equipped to produce over 75 gallons of craft syrups an hour. True to its name, ICEBOX’s onboard blast freezers can also produce and accommodate up to 5,000 pounds of custom cocktail ice in various sizes and shapes on-demand.

ICEBOX CEO Chris Laine said, "Top performing cocktail programs need to provide the highest quality ingredients to their clients and customers. We know how hard it can be to source this level of quality while on location. The mixology studio is a natural evolution in our business to be able to provide this type of service. "  Mr. Laine added, “There is no better place to launch this vehicle than Tales, and the demand has been incredible.”

About ICEBOX

ICEBOX is the fastest growing beverage event company in the south. Based in Charleston, South Carolina, ICEBOX provides a premium cocktail solution service to the events industry, from staffing to all equipment, tools, and ingredients, working with producers of large-scale concerts to university campus and corporate events. www.ICEBOXBAR.com

Source: Hyperlaine

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Categories: Food and Beverage Services, Conventions, Trade Shows, Meetings and Events, Event Planning and Management

Tags: Bartending, Bartending supplies, Beverage, catering, Charleston, Cocktails, Events, Juice, Mixology, Tales of the Cocktail, trailer


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