How Does the Media-Buying Market in Russia Work? Media Buyers' Quick Guide for Effective Work in Russia by RMAA Group

MOSCOW, January 16, 2019 (Newswire.com) - Professional media buyers are very familiar with their local market and its characteristics. But when they are faced with the challenge of entering a new market, they need to have a grasp of the peculiarities of this new arena. Without this knowledge, media buyers can face a lot of problems, such as choosing an unscrupulous supplier, being offered a biased price from a Russian media agency, having legal problems, etc. In general, there are plenty of reasons for a lapse which will certainly affect the efficiency of an advertising budget.

The White Paper “How does the media-buying market in Russia work?” by RMAA Group has been written in order to facilitate the work of foreign media buyers in Russia and give them fundamental knowledge of the media market.

The White Papers’ 2019 release contains up-to-date Russian media buying market data and statistics that will be especially useful while promoting foreign business in Russia.

The White Paper covers the main issues concerned with the media buying market in Russia:

·         How do you determine the right price for media purchases in Russia?

·         Who has the exclusive rights for advertisement selling in Russia?

·         How do you avoid making mistakes when choosing a vendor?

·         The Russian TV and Internet audience in numbers.

·         The average daily share of Russian TV channels.

·         Russian Radio station ratings and daily audience reach.

·         Overview of Russian online and offline advertising channels.

The White Paper “How does the media-buying market in Russia work?” will be interesting for foreign media buyers who are collaborating with Russian companies. The book will be useful not only for “newcomers” to the Russian market, but also for its veterans.

Media Contact:

Yulia Vasilyeva

Email: yulia.vasilyeva@russia-promo.com

Source: RMAA Group