How a Small Danish Startup is Disrupting Banks All Over Europe

When getting a personal loan, people used to turn to their traditional bank. They had to accept a cumbersome process, any pricing or terms with little transparency, and often face rejection without explanation. But, now, Europeans are taking back control of their own loans with the help of a small Danish startup.

Lead Supply

​Lead Supply A/S has already helped hundreds of thousands of users find the best financial deals by adding transparency to the process with market-specific comparison engines. Now, the Aarhus-based company is ramping up with a new tool called LoanScouter.

"LoanScouter is really the culmination of everything we have learned from helping people find the best personal loans in 14 countries over the last five years. It's all about giving the users control of the process," says Andreas Linde, CEO of Lead Supply A/S.

How it works:

The new tool works by listing financial solutions from serious lending providers with all relevant metrics about the loans, like the annual percentage rate (APR), the total cost, duration etc. Facts that are often hard to find but extremely important for the lender.

On LoanScouter the user can sort and filter to find a great loan deal fast and easily, as people are getting used to when looking for hotels, flights and other consumer goods.

"The level of transparency in the loan process is really appalling. We have changed that now, and we will continue to improve the market every way we can," says Andreas Linde. 

Facts about Lead Supply A/S:

  • Lead Supply A/S was founded in Aarhus, Denmark in 2014
  • In 2018, the company helped users get granted loans, totaling over 250 million Euros
  • Features loans from more than 120 selected banks and lending providers
  • The company is partly owned by North Media A/S — a public traded company on NASDAQ First North 

Source: Lead Supply A/S