Houston Electricity Savings Streamlined
Online, September 22, 2010 (Newswire.com) - Most Houston residents can find reminders of electricity deregulation nearly everywhere. Idling in traffic on the morning commute to work and there they are, the billboards. Electricity providers ads with images of perspiring people wishing there was a cheaper way to cool their house, trustworthy faces offering reliable service, or bold logos with even bolder announcements of the amounts customers can save by switching to their service. More than likely while persevering through the daily drive, commuters will take in at least one 60 second discourse on why XYZ electricity provider is the one you can trust that will save you the most money. This is the competitive marketplace and these are the competitors competing.
The electricity price comparison company, Houston Electricity Prices and Rates, was designed to make electricity providers put their money where their mouths are. Every company has to market themselves to make potential customers aware of their offers but what we find is that higher marketing budgets usually translate to higher electricity rates. Reliant Energy, a company recently bought out by Princeton,NJ's NRG Energy, has a marketing agreement with the Houston Texans football team a huge marketing budget to keep their name at the forefront of electricity in consumers' minds. I don't think it's a secret to anyone who has actively shopped electricity that Reliant is not Houston's low cost provider. For customers that really delve into the electricity market, it is very often the case that companies with high profiles and name recognition, are usually touting a puffed up rate.
Marketing is not necessarily the call card of inflated electricity rates. Champion Energy, a mid-sized electricity provider, has clever billboards around town offering customers "The Swagger of a Champion." It's a catchy slogan that they have backed up with very competitive rates. From observation living in Houston, one would imagine they spend a reasonable amount on marketing and are presently backing up the hype.
At the opposite end of the spectrum are the providers who have suspiciously low rates and no one has ever heard of them. As previously stated, there are 40 electricity providers servicing the Houston market. Deregulated electricity, unfortunately, is a buyer beware market. Since the advent of deregulation in 2002, many electricity providers have had to exit the market post haste. Every electricity provider has to walk the tightrope of providing competitive rates to the market, while effectively managing the risks involved in purchasing power to service their customer base. Many companies have not been able to traverse that gauntlet and have fallen into the nets of bankruptcy. These company-busting situations usually happen at the worst possible time for customers who are forced to set up new contracts at hyper-inflated rates.
What seems like a fairly simple concept at first glance is a bit more complex. For many Houston residents it's easy to minimize the whole thing. "It's just the difference of a penny and I like my provider." For customers that aren't concerned with cost savings, a good billboard might be the deciding factor. "I like the trustworthy smile on that billboard guy's face." For customers that see value in saving on electricity costs and aren't swayed by marketing, Houston Electricity Prices and Rates (www.houstonelectricitypricesandrates.com) offers a means to comparison shop rates and plans from the top providers in the state who are currently offering the lowest rates. There are many different term options to satisfy the unique needs of Houston customers.
Houston Electricity Prices and Rates has vetted the companies whose rates are offered on the website www.houstonelectricitypricesandrates.com. Customers will find retail electricity providers with strong financials and excellent track records with the PUC. In the case of Green Mountain Energy, another company owned by NRG Energy, customers have the option of selecting renewable energy plans. It also bears mentioning that Green Mountain recently ranked highest in business customer satisfaction in a survey done by J.D. Power and Associates.
Houston Electricity Prices and Rates is an access point for Houston customers to step out of the arena of marketing distractions and into the driver's seat. Adjectives and adverbs, pictures and images, are set aside in favor of numbers. Rates are organized by term, green energy content, fixed rates, and variable rates. Houston electricity customers have the ability to go through an ample number of options to determine which supplier's plan is the best fit for their needs. To experience this streamlined means for saving on electricity costs, visit www.houstonelectricitypricesandrates.com.