Hosters Are In a Strong Position to Capture a Significant Share of The U.S. SMB Cloud Market, Says AMI
New York, New York, May 7, 2015 (Newswire.com) - In the rapidly growing U.S. cloud services market, hosters are poised to take advantage of their strong customer relationships, infrastructure offerings, and expertise to become the leading contender for providing cloud solutions to small and medium businesses (SMBs). According to AMI’s 2015 U.S. Hoster & Cloud Services Provider SMB Cloud Opportunity Playbook, U.S. SMB investments in cloud services are expected to reach $50 billion in 2015, with over a quarter of that spend flowing through hosters.
This cloud spending is driven by services such as IaaS, SaaS, unified communications, and remotely managed IT services or RMITS. AMI defines hosters as providers who primarily focus on provisioning infrastructure, servers, and datacenter services to enable their clients to host their cloud solutions off-site.
For SMBs, investing in cloud services represents an opportunity to scale their businesses by launching new products and services, expanding into new areas, and improving customer experiences while effectively managing IT costs. Key areas where SMBs are aggressively migrating to the cloud include hosted infrastructure (such as servers and storage), remote management of these systems and related applications. Since most SMBs have limited dedicated IT personnel for managing technology, deploying cloud-based solutions with the support of a trusted provider is becoming a necessity.
“One of the primary reasons hosters are increasingly a go-to source for cloud solutions among SMBs is their ability to effectively handle critical infrastructure, while providing the necessary level of support,” says Rohan Bose, Senior Associate at AMI. Bose adds, “By offering top-tier support and SLAs, hosters are rapidly building trust with their customers.” “Furthermore,” Bose continues, “hosters are positioning themselves as ‘one-stop-shops’ by extending their product portfolios to offer bundled cloud packages that include traditional IaaS offerings along with SaaS and Unified Communications applications.” There is a strong appetite for bundled cloud services among U.S. SMBs as evidenced by AMI’s study and analysis.
To address the growing need for cloud deployment, migration, and integration services, hosters are actively courting downstream channel partners and resellers such as MSPs and ISVs. These partners can provide additional value-added services to U.S. SMB customers and broaden hosters’ reach into the SMB space. By developing these partnerships and offering integrated solutions, hosters are expected to play a leading role in propelling the growth of the SMB cloud market.
For more information on AMI’s 2015 U.S. Hoster & Cloud Services Provider SMB Cloud Opportunity Playbook, please visit www.ami-partners.com or contact Rohan Bose at (212) 944-5100.
About Access Markets International (AMI) Partners, Inc.
AMI-Partners specializes in IT, Internet, telecommunications and business services strategy, venture capital, and actionable market intelligence—with a strong focus on global small and medium businesses (SMBs), extending into large enterprises and home-based businesses. AMI-Partners’ mission is to empower clients for success with the highest quality data, business strategy perspectives and go-to-market solutions. Led by Andy Bose, the firm has built a world-class management team with deep experience cutting across IT, telecommunications and business services sectors in established and emerging markets.
AMI-Partners have helped shape the go-to-market SMB strategies of more than 150 leading IT, Internet, telecommunications and business services companies. The firm is well known for its IT and Internet adoption-based segmentation of the SMB markets; its annual retainership services based on global SMB tracking surveys in more than 25 countries; and its proprietary database of SMBs and SMB channel partners in the Americas, Europe and Asia-Pacific. The firm invests significantly in collecting survey-based information from several thousand SMBs annually, and is considered the premier source for global SMB trends and analysis.
Media Contacts:
Quoted Analyst: Rohan Bose. Phone: (212) 944 5100 ext 521. Email: rbose@ami-partners.com
Media Relations: In US (New York): Nancy Carty. Phone: (212) 944 5100 ext 581. Email: ncarty@ami-partners.com
In India: Neha Jalan Goenka. Phone: (91) 99300 20420. Email: njalan@ami-partners.com