Highland Imports Commits $100,000 to GLAAD and Brings True Colours Cava Signature Rainbow Bottle to 30 States

NEW YORK, November 15, 2018 (Newswire.com) - Highland Imports is very excited to bring the True Colours Cava product to the U.S. market. Highland Imports is constantly searching for unique wines and spirits from around the world. When Highland Imports discovered True Colours Cava, they immediately noticed the colorful bottle and enjoyed the bright, crisp and dry finish to the cava. The message behind the bottle is what really attracted Highland Imports attention and made the decision easy to bring this product to the U.S. market.

Altia Sweden, the creator of True Colours Cava, recognized the growing consumer interest in products that support social issues and decided to join the movement. They created True Colours Cava in support of the social movements within the European markets for the lesbian, gay, bisexual, transgendar and queer (LGBTQ) communities. They developed a fun product that promotes and promises "Love is Sparkling...and Social!" Altia Sweden took it one step further and a portion of the proceeds from the sales of True Colours Cava, support The Rainbow Foundation and their efforts to the LGBTQ communities within Europe. Altia Sweden believes in doing good and having fun while doing it. When Highland Imports heard this message, the decision was easy to bring True Colours Cava to the U.S. market to continue doing good while having fun and keeping the promise that "Love is Sparkling....and Social!" True Colours Cava is from the Penedes region of Spain and produced using a blend of Macabeo, XAREL.LO, Parellada, and Chardonnay grape varietals. It has an aging process of 14 months.

Making the decision to bring True Colours Cava into our portfolio was an easy one. The cava is outstanding and the packaging is brilliant. Selecting GLAAD to be an integral part of our program was also an easy decision. GLAAD embodies the very essence of Alita's efforts to support human rights and social awareness. We are very excited to introduce True Colours Cava to the U.S. and continue the momentum started in Europe.

Oliver MacKinnon III, President of Highland Imports

Highland Imports committed to bring the momentum of True Colours Cava from the European markets to the U.S. market and continue the support to the LGBTQ community. Highland Imports is proud to announce our strategic alliance with GLAAD and keeping the "Love is Sparkling...and Social!" promise. A donation will be made for every bottle of True Colours purchased in the U.S. Highland Imports has committed a minimum donation of $100,000 to GLAAD within the first year of True Colours Cava being sold in the U.S. market. This commitment will support GLAAD and their continued efforts to accelerate acceptance for the LGBTQ community.

“Highland Imports is boldly displaying their support for LGBTQ people at a time when the community needs brands to stand up proudly and loudly,” said Zeke Stokes, GLAAD Vice President of Programs. “This generous commitment to GLAAD will help accelerate LGBTQ acceptance as we work to create a world where LGBTQ people can let their true colors shine brightly."

True Colours Cava is thrilled to announce our national partnership with Cost Plus World Market. Beginning in November we will be available in the 30 states in which World Market retail stores carry wine. True Colours Cava is also being distributed throughout the following states through these distributors: Connecticut - Highland Imports, Georgia - Ultimate Distributors, Maine - Nappi Distributors, Massachusetts - Global Wines Inc, New Hampshire - Martignetti Companies of New Hampshire, Rhode Island - Rhode Island Distributing, Tennessee - Best Brands Inc, Vermont- Vermont Wine Merchants. For more information about the True Colours Cava U.S. and how to become a distributor please visit www.trucolourscava.com, email info@truecolourscacaus.com or call 203.538.6818.

Source: Highland Imports

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