Hen House Ventures Launches Deck to Deal and Deal Genius to Boost Startup Fundraising in Competitive Technology Markets

New Online Incubator Platform Propels Startups Forward

HenHouse Ventures launches Deck to Deal and Deal Genius

Hen House Ventures announced today the launch of Deck to DealTM and Deal GeniusTM at Venturecapital.org’s WeROC event. Hen House Ventures also announced today that Hen House founder and president, Tara Spalding, is speaking at the event, discussing “Changing the Culture for Women Entrepreneurs”. Hen House Ventures is an established incubation firm that helps startups achieve financial success by providing experts in marketing, sales, and operations to fill the gaps when founders lack the skillset, the resources, or the time to reach their marketing and sales objectives.

Deck to Deal is a new evaluation platform to use prior to fundraising and is comprised of four key components:

  • Investor Pitch Deck Creation

  • Pitch Practice

  • Corporate Funding Readiness

  • Business Viability Analysis

Deal Genius combines the power of a data analytic engine with the expertise of a team of seasoned advisors. Deal Genius mines knowledge from funded pitches then applies it to 20 disciplines that investors use to evaluate companies that are seeking funding. The online Deck to Deal platform educates entrepreneurs about the disciplines, then captures their responses to each discipline and compares them to market indicators. Deck to Deal delivers either engaging, succinct slides, or a Business Viability Analysis.

“The years I spent as an entrepreneur in Silicon Valley were exciting times with a lot of wins. But I also witnessed the slowdowns that often occurred during fundraising simply because preparing investor pitches is difficult, stressful, and exhaustive to company resources,” said Tara Spalding. “Deck to Deal and Deal Genius were born to avoid these make-or-break delays and propel companies forward in competitive technology markets.”

Deck to Deal and Deal Genius are natural extensions to Hen House’s established go-to-market services which include market-fit surveys, media and analyst relations, branding and digital presence, competitive analysis, customer interviews, and case studies. With Hen House, technology startups finally have the tools and resources they need to bring their business plans to life with a foundation that attracts new funding, whether it be from investors or clients, and become the leaders in their fields. 

About Hen House Ventures

Hen House Ventures is a startup incubator that supports software companies entering emerging markets with customized go-to-market initiatives that help founders accomplish their marketing and sales goals. With Hen House, startups select and pay for specific initiatives that drive financial results, including market-fit surveys, product packaging analysis, media and analyst relations, demand generation, product on-boarding, inside-sales outbound prospecting, branding and digital presence, competitive analysis, company and product positioning, customer interviews and case studies, and pitch deck creation. Our clients include Applitools, Commtrex, Savioke, Sequent, and X2CRM. Founded in 2012 by Tara Spalding, Hen House Ventures is based in Salt Lake City, Utah. 

Visit Hen House Ventures’ Deck to Deal and Deal Genius here.

Source: Hen House Ventures

About Hen House Ventures

Hen House Ventures is a high-tech incubation and strategic marketing firm that validates and implements go-to-market strategies and marketing solutions to startups and established software and tech companies.

Hen House Ventures
307 West 200 South , ##5002
Salt Lake City, UT


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