HELONE Launches The Villager: The Evolution of the Linen Shirt

The Villager has been specifically developed to enhance all aspects of the linen shirt experience

After meticulous product development, HELONE, a European casual brand of menswear, is excited to announce the evolution of the classic linen shirt. The Villager is the world's first European casual shirt made from 80 percent natural superfine Merino wool and 20 percent bamboo viscose. While the shirt has been designed to look like linen, the fabric composition and proprietary weave have made it far superior to linen in every aspect.

“We have spent the last two years developing a fabric that looks like linen, feels better than linen and completely outperforms linen,” says Dr. Peter Simos, director of HELONE. “Due to the natural properties of Merino wool and bamboo viscose, The Villager is wrinkle resistant, odor resistant, super soft and cool in summer.”

HELONE also offers a fit that is relaxed yet refined. The Villager is available in a slimmer fit than a typical standard fit, but it runs looser than a slim fit. This ensures that the shirt has a modern and tapered look while providing a more comfortable feel.

The company has tested The Villager on independent reviewers with all reviewers highly recommending the product. All reviewers were particularly impressed with the feel and performance of the fabric, saying it was so light that it felt like they were barely wearing anything at all.

The Villager is launching on Kickstarter with a significant discount. For a limited supply, those who order early can save more than 40 percent off the retail price. Other limited and discounted sales are available through the campaign.

To learn more about The Villager, special deals and see the promotional video, visit HELONE on Kickstarter.


HELONE, a clothing company, aims to build a premium, yet affordable, European casual brand of menswear that delivers exceptionally crafted clothing made from niche and functional fabrics. For more information, visit HELONE.

Media Contact:
Peter Simos

Source: HELONE


Categories: Fashion and Apparel, Fashion

Tags: evolution of a classic, feels better than line, Kickstarter, looks like linen, Merino Wool, niche, odor resistant, Premium, silky, ultra soft, world first, wrinkle resistant

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We are a company preparing to launch our first product on Kickstarter. Our aim is to build a premium, yet affordable, European casual brand of menswear that delivers exceptionally crafted clothing made from niche fabrics.

11 Dunbar Street
Brisbane, Queensland 4122