Half of Brits Bet on a Horse Purely Because of Its Name, According to a Study by Angle Marketing

A poll of 1,000 people who enjoy an occasional flutter found the tactic is more successful than picking on jersey colour or the jockey's name. As a result of adopting this technique, those polled said the most they have won from a single bet was £32.17 on average. This was ahead of wagers placed on jersey colour - £21.15, the name of the jockey - £24.67 and selecting a horse at random - £28.82. Commissioned to Angle Marketing by freebetting.co.uk as the Cheltenham Festival gets into full swing, the research found 50 per cent usually select a horse based entirely on what it’s called.

Andy Bell, the spokesman for freebetting.co.uk, said: “Part of the fun of having a flutter on the horses is studying the form guide and giving yourself the best possible chance of winning. But every now and then a horse takes our fancy for another reason, either by having a witty name or being named after something close to us. This could be either sharing our own name, or having a name that reminds us of a family member, loved one or even a pet.” 

The research also identified other methods commonly used by punters when choosing a horse – including the name of the jockey and whether the number of the horse has personal significance. One fifth have at one time or another selected a horse based on whether the jockey was good-looking and three in 10 have made a choice based on jersey colour.

It also emerged 22 per cent make a point of studying a horse’s form before having a flutter. However 56 per cent said they have more fun betting on a race if they pick a horse based on attributes such as colour, name or number - rather than recent form. Amid this, the most popular horse number selected is seven – with 25 per cent typically plumping for this digit.

When it comes to choosing a horse based on its name, 30 per cent are more likely to select a funny name. And 16 per cent will pick a name which simply ‘sounds like a winner.’ Carried out through OnePoll.com, the research also found around one fifth have let their kids pick a horse to place a stake on – and an incredible 82 per cent have won money as a result.

Typically, those polled will place ten bets over the course of a year – and will usually wager no more than £10.55. Andy Bell added: “Many people have great success offering tips on which horses are likely to place where on any given race. “But it seems for a large portion of gamblers, that takes the fun out of it – and it’s much more enjoyable to support a horse or jockey you feel a personal connection with. “And while this may be more fun, it may not lead to more winnings – so we’d advise a mixture of both, and of course to be cautious when gambling at all not to take things too far.”

• Name of horse - £32.17
• Totally at random - £28.28
• Name of Jockey - £24.67
• Colour of the horse - £23.28
• Whether the jockey is good-looking - £22.20
• Number of horse having personal significance - £21.93
• You or someone you know having the same name as the trainer - £21.86
• You or someone you know having the same name as the jockey - £21.79
• You or someone you know having the same name as the horse - £21.69
• Jockey’s jersey colour - £21.15
To see the survey results in full, click here [https://freebetting.co.uk/horses-for-courses]


Matthew Glazier
​Angle Marketing Limited
​St Magnus House
3 Lower Thames Street

020 3371 0732

Source: Angle Marketing