Growve Raises $175 Million in Bank Syndication

New Credit Facility Speeds Brand Acquisition Pace & Organic Growth


Growve today announced $175 million in funding from multiple syndication partners to fuel further acquisitions of omnichannel natural wellness & body care brands. The successful and oversubscribed closing of this new credit facility follows Growve's announcement of a minority equity investment from Palm Beach Capital and signals the Company's rapid ascent as a top brand aggregator and leader in the fast-evolving e-commerce marketplace. The expanded banking syndicate has the capacity to facilitate Growve's aggressive growth trajectory and is comprised of Truist Bank, Compeer Financial, Wells Fargo, N.A., First Horizon Bank, JP Morgan Chase & Co., Synovus Bank, South State Bank, N.A., Atlantic Capital Bank, N.A., HSBC Bank USA, N.A. and Seaside Bank and Trust, a division of United Community Bank.

"We are pleased with the successful execution of this important credit facility to boost further acquisition and organic growth priorities, sustaining Growve's long-term growth capital structure and making us a key player in this space," CEO Brian Baer said. "We have completed 13 acquisitions since February 2018 and seven of those in the past year, fortifying our portfolio across all major natural product categories. This bank syndication, in the wake of the Palm Beach Capital announcement, demonstrates investors' support for our vision, strategy and phenomenal growth potential. It unlocks future value at a favorable cost."

"We are excited to have the support of 10 leading financial institutions that have joined together in funding our growth initiatives," added Mark Jaggi, CFO. "We thank Truist Securities for leading this initiative and Truist Bank for their continued participation. They have reposed faith in our fundamentals, and we welcome a host of partners in this new facility."

About Growve

We Grow Brands . . . Let Us Invest In Yours.

Headquartered in St. Petersburg, Florida, Growve is a brand aggregator specializing in acquiring and operating world-class natural brands in the supplement, body care, food, household and pet categories. Growve's team of 400+ derives its value from aggregating brands and driving growth through in-house expertise in marketplace management, digital marketing, creative services, innovation, distribution, retail sales, manufacturing, supply chain management, regulatory and accounting. The Company's portfolio includes 20+ brands and hundreds of unique products. Named to Inc. 5000 Fastest Growing list. Recently awarded two first-place Drug Store News Buyers' Choice Awards for its Fruily™ brand. Learn more at

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Source: Growve


Categories: e-Commerce, Venture Funding

Tags: Aggregator, Amazon, Bank Syndication, Beauty, Body Care, E-Commerce, Ecommerce, Growve, Private Financing, Supplements, Venture Capital, Wellness

About Growve

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Focused on natural wellness and beauty, Growve is a market leader spanning multiple categories and channels with an emphasis on ecommerce, including over $100MM annually on Amazon.

239 2nd Ave S
Saint Petersburg, FL 33701
United States