GrowthZone AMS Releases 2022 Association Industry Survey Results

Only 47% of respondents believe their members clearly understand the value of the organization and the specific solutions offered.

2022 Association Survey Results

GrowthZone, provider of association management software, released its 2022 Association Industry Survey results. 

Topics covered in the survey include values and policies, operating budgets, new service offerings, and membership growth. The results showed several interesting trends impacting today's associations. The report also includes words of wisdom and lessons learned from 2021.

"This year's survey results brought to light that while the majority of respondents do not have a written plan for increasing member engagement, member engagement improved or stayed the same since last year," said John Cook, GrowthZone Senior Vice President of Marketing. "It was also interesting that most respondents said up to half of their total revenue came from non-dues sources, and a small percentage said 100% came from these sources."

The survey report names the top 10 biggest non-dues revenue sources including events, sponsorship, products/services as the top three.

The survey was conducted in fourth quarter 2021, by email and received responses from over 300 association professionals across North America.

In its 8th year, the Association Industry Survey Results Report has proven to be a popular association resource year after year.

Detailed survey findings can be accessed on GrowthZone.com.

About GrowthZone

GrowthZone Association Management Software has helped over 3,800 member-based organizations grow and retain membership, generate revenue, engage, and communicate with members and prospects, and streamline their day-to-day operations. For more information, visit https://www.growthzone.com/.

Source: GrowthZone AMS

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Categories: Business Technology

Tags: association AMS, association CRM, association management, association software, association survey, association survey results, membership management software, membership software


About GrowthZone

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GrowthZone empowers organizations with the tools they need to grow membership, keep members engaged, keep members longer, and do more in less time. A full membership management system, GrowthZone is ideal for organizations of all sizes.

John Cook
Executive Vice President of Marketing, GrowthZone
GrowthZone
4837 County Road 77
Nisswa, MN 56468
United States