Grayson Carter, Inc. Explores Trends of the Holiday Season

Grayson Carter, Inc.'s president discussed strategies for making the most of the holiday shopping season, during which retail sales will reach hundreds of billions of dollars.

“It’s that time of year again, and the Grayson Carter, Inc. team is ready to capitalize on it on behalf of the brands we serve,” said the firm’s president. “The holiday season is an incredibly important time of year for them – and for us. As my colleagues and I design fresh, engaging campaigns, we are sure to keep the latest consumer trends in mind.”

The company president explained that most businesses rely on November and December to yield up to 40 percent of their annual sales. As such, she and her colleagues are sure to be prepared to exceed yearly brand goals. Along with nearly 50 percent of other marketers, the Grayson Carter, Inc. team is hard at work by Halloween.

"Despite the popularity of social media and mobile usage, it's crucial not to forget about the value of on-site promotion,"

Grayson Carter, Inc.s President Highlights Relevant Trends During the Holiday Season

“I cannot emphasize the importance of mobile enough,” continued Grayson Carter, Inc.’s president. “It’s a trend that has held firm over the past few years, and it isn’t going anywhere. In fact, it impacts almost 90 percent of purchases throughout the holidays. If your website isn’t mobile friendly, it’s time to optimize now. Well over 100 million people in the U.S. will use their devices to make purchases, and even more will use their tablets and smartphones to research items they plan to purchase on-site.”

According to the firm’s president, the use of social media is also a pervasive holiday shopping trend. In one survey, 45 percent of Twitter users reported that they are more likely to consult the social platform regarding potential purchases than their own spouses. She indicated that business leaders should use their pages wisely, offering shopping tips and linking to landing pages.

“Despite the popularity of social media and mobile usage, it’s crucial not to forget about the value of on-site promotion,” the president concluded. “More than 90 percent of retail sales take place in brick-and-mortar stores. That’s largely where our interactive services come into play. We connect with shoppers, and learn about their needs in real time. Then we customize our outreach to meet their unique situations. We can attest that people appreciate this approach. It ensures that the brands we promote are memorable, and it keeps buyers coming back for more. It also facilitates conversation – consumers tell their friends and family about the products we promote, and you can’t go wrong with word of mouth. With this information in mind, it’s time for a record-breaking holiday season!”

About Grayson Carter, Inc.

Grayson Carter is a dynamic marketing firm offering top-notch campaigns designed to drive results. San Francisco’s experts provide solutions that can be scaled to meet a wide range of business needs, and that never fail to raise awareness, buy-in, loyalty, and referrals. As a result, brands enjoy increased market share growth. The team’s reputation in the field has allowed for expansion into new regions, bolstering the power to attract even more targeted consumers. The firm now exists in multiple offices across the country, with great potential for further growth. The team’s commitment to core values is what sets Grayson Carter ahead of the rest. To learn more, visit