Grayson Carter Emphasizes the Value of a Strong Culture

San Francisco, CA, September 25, 2015 (Newswire.com) - “Maintaining a positive company environment pays off in so many ways,” stated the president of Grayson Carter. “Some of the benefits of a strong culture are seen on a daily basis, but others are more subtle and help sustain a company for the long haul.”

In terms of financial benefits, a well-developed culture enhances morale and productivity. The president explained, “We stress continuous improvement here at Grayson Carter, and that commitment has spread throughout the team. Our associates work hard to get better every single day, and that leads to big wins for our firm and the brands we promote. I believe our culture is what supports our ongoing excellence and rapid growth.”

"Maintaining a positive company environment pays off in so many ways,"

Company leaders also believe a strong culture can be a huge recruiting advantage. “We attract top candidates for a number of reasons,” added the president. “They are all encompassed by our culture. We emphasize open communication, constant improvement, and advancement based on merit. Those things come together to make our workplace an ideal destination for motivated professionals. To me, that’s what culture is all about – defining what your team believes in and upholding those things on a daily basis.”

Grayson Carter’s President Shares Tips for Making the Most of a Strong Culture

Having a well-defined and positive company culture can lead to great things, but only if leaders really leverage it. At Grayson Carter, the leadership team focuses its efforts on translating a successful culture into sustained growth and consistent results.

One way company leaders achieve this is by hiring for cultural fit. The president stated, “While we certainly evaluate each candidate’s technical skill level, we also want to find people who have natural chemistry that suits our milieu. We ask pointed questions during the interview process to make sure a candidate’s approach and belief system aligns with the things that make our company great. In short, we know skills are teachable, but cultural fit is not.”

The president also makes sure to share the company’s core values as much as possible. As she put it, “I think it’s important to remind existing team members of the values that drive our success. Here at the Grayson Carter offices, you might find our core beliefs and guiding mission posted on the walls of break rooms, entryways, and any other prominent location. To live out key company values, it’s helpful to be reminded of them throughout a hectic workday.”

About Grayson Carter, Inc.

Grayson Carter is a dynamic marketing firm offering top-notch campaigns designed to drive results. San Francisco’s experts provide solutions that can be scaled to meet a wide range of business needs, and that never fail to raise awareness, buy-in, loyalty, and referrals. As a result, brands enjoy increased market share growth. The team’s reputation in the field has allowed for expansion into new regions, bolstering the power to attract even more targeted consumers. The firm now exists in multiple offices across the country, with great potential for further growth. The team’s commitment to core values is what sets Grayson Carter ahead of the rest. To learn more, visit graysoncarterinc.com.