Go! Retail Group Announces Nationwide Expansion of Toy Business. Launches Toys Express

Go! Retail Group, the world’s largest pop-up retailer of calendars, toys and games in the US, announced today an expansion of its 2018 holiday toy business. 


  • Go! will operate over 750 stores in all 50 states this holiday season, including 80 year-round stores in malls and outlet centers
  •  Toy and game stores will expand to more than 400 locations for this holiday shopping season
  • Go! has launched a new “Toys Express” concept in 13 former Toys R Us Express locations across the country

CEO Marc Winkelman stated, “With the change in the retail landscape this year, Go! Retail Group is excited to expand our toy and game business to meet the needs of consumers nationwide.” Winkelman went on to say “2018 is our 26th year of operating pop-up stores. In partnership with our vendors and shopping center developers, Go! is uniquely positioned to expand our successful toy and game business to new locations.”

About Go! Retail Group

Go! Retail Group is a unique and entrepreneurial business, and is the largest operator of pop-up stores in the world, with operations in six countries. The business started with calendars and has since grown up to include toys, games, t-shirts and books. Additionally, Go! owns and operates Fuego and Attic Salt, our hipster brands that give a nod to our hometown and headquarters, Austin, Texas.

This year, Go! is relaunching the Day By Day brand with a focus on planners, journals, and calendars along with a curated assortment of gifts, all for a millennial consumer.  Go! operates in malls, outlet centers, select street side locations, and lifestyle centers. Go! also operates calendars.com, an Internet Retailer Top 500 site.


New business and Operator recruiting – Scott Jackson Executive Vice President Retail    ScottJ@calendars.com

Vendor Inquiries – Jennifer Schubert  Vice President Merchandising


Real Estate and Leasing – Lori Lesko Vice President Real Estate




Source: Go! Retail Group


Categories: Retail

Tags: Austin, Calendars, Games, kiosk, Mall, Outlets, pop-up stores, Retail Start up, specialty retail, toys

About Go! Retail Group

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Go! Retail Group is the largest operator of pop-up stores in the world, with operations in 5 countries.

Go! Retail Group
Calendar Club (64110 Burleson Road)
AUSTIN, TX 78744
United States