Global Spirits Signs With M.S. Walker to Distribute in New England
Expands Footprint to Massachusetts, Rhode Island, New Hampshire, Maine & Vermont
New York, NY, November 29, 2016 (Newswire.com) - Global Spirits USA, a privately held, international manufacturer and marketer of wines and spirits, has signed M.S. Walker as its New England distributor of record beginning January 1, 2017 to distribute LEAF Organic Vodka and Khortytsa Vodka throughout the New England region.
M.S. Walker is a wholesale distributor of wines and spirits based in Massachusetts since 1933 servicing retail stores, restaurants and hotels. In addition to the company’s Massachusetts headquarters, they own brokerage operations in Maine, New Hampshire, Rhode Island and Vermont.
“M.S. Walker is a leader in the wine and spirits industry,” notes Jose Guerrero, northeast regional manager, Global Spirits USA, LLC. “They offer a carefully chosen and diverse portfolio, and they provide the marketing resources needed to make products successful while offering superior service to customers and suppliers.”
“New England is an important vodka market with a growing mixology culture,” adds Guerrero. “LEAF’s packaging, price point and organic origins clearly resonate with today’s consumer lifestyles, while Khortytsa is a quality vodka at a terrific price point that is growing rapidly.”
Ukraine’s famed Khortytsa (Hor-Ti-Tsa) Distillery was named among the world’s best distilleries at the 2014 New York International Spirits Competition (NYISC).
The Khortytsa Distillery is located in Zaporozhe near Khortytsa Island. This ancient island’s history dates back thousands of years and reaches the roots of civilization. It is considered a sacred place in Ukraine and is one of the country’s seven wonders.
Built in 2003, the Khortytsa Distillery is among the world’s finest distilleries. It uses a local organic filter containing schungite (a unique natural mineral) which allows it to get as close as possible to the structure of natural water. The filtration process is further enhanced with special birch and alder-tree charcoal and quartz sand sourced near the famous Ural Mountains.
Currently, there are four items within the Khortytsa line imported to the United States: Khortytsa Platinum, which is the most popular item in the line, retailing for $13.99 per 750-mL; Khortytsa Ice, with a bottle color that changes when chilled, retails for $13.99 per 750-mL; Khortytsa Honey Pepper, which offers a spicy zing to a variety of cocktails, retails for $13.99 per 750-mL, and Khortytsa De Luxe for vodka connoisseurs, is a “super premium” vodka with a suggested retail of $25.99 for a 750-mL bottle.
LEAF believes vodka’s main ingredient, water, is what truly defines the spirit. LEAF Vodka is sourced from unique waters around the country. One variety is made from Alaskan Glacial water, which lends a pure, smooth taste with a hint of sweetness. The other, made from Rocky Mountain mineral water, provides richness and complexity, offering a warm and savory impression. The water sources give LEAF Vodkas their signature tastes.
The packaging for LEAF Vodka is designed with the intention to have the contour of a leaf, accentuating the brand and giving it a premium look. With a recommended shelf price of $18.99 for 750-mL—and Certified USDA Organic — LEAF Vodka is well positioned within the dynamic and growing vodka category.
About Global Spirits:
A Fortune 500 company in Europe, Global Spirits was established in 2008 and has operational hubs in New York, Moscow and Kiev. Key strategic brands include: Khortytsa Vodka (3rd largest selling international vodka brand*) and Morosha Vodka (fastest growing international vodka brand**), Pervak Vodka (acquired in 2013) and LEAF Vodka (launched in the US October 2013).
*According to IWSR, Khortytsa was the third largest selling global vodka brand at 6.4MM cases.
**IWSR Magazine – The Real 100
Source: Global Spirits USA, LLC