Global Spirits Moves Premium Vodka Portfolio to Mexcor International Wine & Spirits
Global Spirits moves premium vodka portfolio including LEAF and Khortytsa Vodkas to Mexcor International Wine & Spirits. The company anticipates significant growth in Florida.
Miami, FL, July 12, 2016 (Newswire.com) - Global Spirits USA, a privately-held, international manufacturer and marketer of wines and spirits, has moved its portfolio of premium vodkas – LEAF Organic, Pervak and Khortytsa - to Mexcor International Wine & Spirits, headquartered in Houston, TX with a distribution center in Miami, FL.
A family-owned business, Mexcor has a substantial national sales network, currently extending to 46 states and directly distributes thousands of items in Florida, Texas and California.
“Mexcor’s team of seasoned professionals exemplifies passion and pride,” notes Steve Ackerman, national sales director, Global Spirits USA, LLC. “Their ability to build relationships with suppliers by building brands and providing impactful service, innovation and value to our customers made them an ideal fit for us in Florida.”
"Mexcor's team of seasoned professionals exemplifies passion and pride. Their ability to build relationships with suppliers by building brands and providing impactful service, innovation and value to our customers made them an ideal fit for us in Florida."
“Florida is a major vodka market with a strong mixology culture,” says Jim Amstutz, southern regional manager, Global Spirits USA. “Pervak will clearly integrate into the craft genre, while LEAF’s packaging, price point and organic origins will resonate with today’s consumer lifestyles. Khortytsa is a quality vodka at a terrific price point and has grown rapidly in each state where it’s been introduced.”
Pervak Vodka is a craft product dating back to 1882. The vodka is a combination of modern technologies and centuries-old traditions of Ukrainian samohon home distilling. Its unique package features a conventional Ukrainian samohon bottle. It is also easy to open, featuring a convenient swing-top cap. Pervak is available in Wheat and Rye for a suggested retail of $17.99 per liter.
Ukraine’s famed Khortytsa (Hor-Ti-Tsa) Distillery was named among the world’s best distilleries at the 2014 New York International Spirits Competition (NYISC).
The Khortytsa Distillery is located in Zaporozhe near Khortytsa Island. This ancient island’s history dates back thousands of years and reaches the roots of civilization. It is considered a sacred place in Ukraine and is one of the country’s seven wonders.
Built in 2003, the Khortytsa Distillery is among the world’s finest distilleries. It uses a local organic filter containing schungite (a unique natural mineral) which allows it to get as close as possible to the structure of natural water. The filtration process is further enhanced with special birch and alder-tree charcoal and quartz sand sourced near the famous Crystal Mountains of the Urals near Yekaterinburg, Russia.
Currently, there are four items within the Khortytsa line imported to the United States: Khortytsa Platinum, which is the most popular item in the line, retailing for $13.99per 750 ml.; Khortytsa Ice, with a bottle color that changes when chilled, retails for $13.99per 750 ml.; Khortytsa Honey Pepper, which offers a spicy zing to a variety of cocktails, retails for $13.99 per 750 ml., and Khortytsa De Luxe for vodka connoisseurs, is a “super premium” vodka with a suggested retail of $25.99 for a 750 ml. bottle.
LEAF believes vodka’s main ingredient, water, is what truly defines the spirit. LEAF Vodka is sourced from unique waters around the country. One variety is made from Alaskan Glacial water, which lends a pure, smooth taste with a hint of sweetness. The other, made from Rocky Mountain mineral water, provides richness and complexity, offering a warm and savory impression. The water sources give LEAF Vodkas their signature tastes.
The packaging for LEAF Vodka is designed with the intention to have the contour of a leaf, accentuating the brand and giving it a premium look. With a recommended shelf price of $18.99 for 750mL—and Certified USDA Organic — LEAF Vodka is well positioned within the dynamic and growing vodka category.
About Global Spirits:
A Fortune 500 company in Europe, Global Spirits was established in 2008 and has operational hubs in New York, Moscow and Kiev. Key strategic brands include: Khortytsa Vodka (3rd largest selling international vodka brand*) and Morosha Vodka (fastest growing international vodka brand**), Pervak Vodka (acquired in 2013) and LEAF Vodka (launched in the US October 2013).
*According to IWSR, Khortytsa was the third largest selling global vodka brand at 6.4MM cases.
**IWSR Magazine – The Real 100
Source: Global Spirits USA