GinzaMetrics to Acquire Withfluence, Influencer Marketing Platform to Create Powerful Content Creation and Amplification Offering
SAN FRANCISCO, October 17, 2017 (Newswire.com) - Ginzamarkets, Inc. (parent company of enterprise SEO and content marketing analytics platform GinzaMetrics) today announced its intention to acquire privately-held Withfluence, Inc. Based in Tokyo, Withfluence is an influencer marketing platform that focuses on helping businesses identify the right influencers in their target market to promote and amplify content.
“Content promotion is a top priority for many of our customers and is one of our six key initiatives in our platform offerings. This acquisition adds a great product to our technology base and builds on big plans to expand out the data and markets that we can serve,” said Ray Grieselhuber, CEO of GinzaMetrics. “Additionally, we see an important opportunity in marketers finally having the insights and awareness to move beyond siloed marketing operations.”
Content promotion is a top priority for many of our customers and is one of our six key initiatives in our platform offerings. This acquisition adds a great product to our technology base and builds on big plans to expand out the data and markets that we can serve. Additionally, we see an important opportunity in marketers finally having the insights and awareness to move beyond siloed marketing operations.
Ray Grieselhuber, CEO
Companies are currently estimated to spend over $65B annually on SEO and between $1-2B annually on influencer marketing. Influencer marketing is slated to grow to $10B annually by 2020. The key trend that GinzaMetrics is focusing on, however, is not how big each individual industry is but how the SEO, content marketing, and influencer marketing industries (among others) are converging and changing the way marketers and consumers interact.
“Simply increasing budget and adding additional tools to an already crowded roster isn’t going to be enough for marketers who want to engage with the right audience at the right time,” states Erin Acheson, GinzaMetrics President & COO. “Tools that tackle real problems, including what content to create, targeted to specific audiences, optimizing across channels and search, and then amplifying content in the smartest way - those tools will be a marketer's real weapon in the crowded and changing landscape.”
GinzaMetrics has taken steps since its debut in 2010 to create a rich experience that combines deep data on a daily basis, with action-based dashboards to show real progress to its users. The Withfluence acquisition promises to expand those options to help bring the marketing ecosystem full circle from creation to amplification, analysis and optimization - users will get the complete picture.
“We’ve known the team at Withfluence for a long time and have always been impressed with their vision and understanding of the quickly changing marketing technology landscape. They have amassed a very unique set of data around influencers in Japan, China, Thailand, Vietnam, Singapore, Indonesia, and other Asian markets. We look forward to extending this reach into other global markets, including North America, Europe, and the Middle East soon,” states Grieselhuber.
“We are thrilled to join the Ginzamarkets family. With more than 300 enterprise users globally, GinzaMetrics is one of the most advanced and successful marketing intelligence platforms available. Combining Withfluence’s cutting-edge influencer marketing platform and network across Asia with Ginza’s scale and innovative resources we will bring tremendous value to our influencers, clients, and teams,” said Hiroyuki Okamoto, Co-Founder, CEO. “In addition, we definitely believe that Ginza will be able to continue to accelerate business in the growing Asian market by taking advantage of our network and experiences in the region.”
About Ginzamarkets, Inc.
Ginzamarkets is the parent company that produces GinzaMetrics an enterprise-grade marketing technology, with a focus on “organic marketing” — marketing that reaches target audiences through high-quality content and authentic experiences. Built for a contingency of customers around the world, GinzaMetrics is used daily by businesses and agencies to increase traffic, strengthen demand generation efforts, and convert prospects into loyal customers.
Contact: info@ginzametrics.com
Website: https://www.ginzametrics.com
About Withfluence, Inc.
Withfluence is Asia’s top influencer marketing platform with customers in Japan, Korea, Southeast Asia, Europe and beyond. The Withfluence technology and services are used to perform influencer marketing campaigns for businesses and agencies that want to target the Asian markets. Providing complete support from campaign planning and negotiation with influencers into execution and finally performance measurement through its dashboard. Withfluence is based in Tokyo, Japan with additional offices in Thailand, Vietnam and Singapore.
Contact: pr@withfluence.com
Website: https://withfluence.com
Source: GinzaMetrics
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