Gino's School of Wine Announces New Ownership and Corporate Name Change to The School of Wine at Kennedy Cellars
Regional Wine Destination Launches New and Enhanced Brand Identity
HAMMONTON, N.J., August 15, 2017 (Newswire.com) - Gino’s School of Wine (Gino’s), a premier South Jersey-based wine school, recently announced it is now under new ownership as Jack W. Kennedy III, President and CEO of Kennedy Investment Group, was formally introduced as sole majority owner.
In conjunction with the announcement, the Hammonton, New Jersey-based winemaking facility will be known as The School of Wine at Kennedy Cellars and undergo enhancements over the next several months. In preparation for the launch, the school recently unveiled a new logo and website. Additional changes will be phased into the school's marketing and operations through the remainder of the summer and upcoming fall harvest. The school's transformation and rebranding launch are part of the new ownership's vision to provide the very best in winemaking experiences and solidify the school as a regional wine destination.
"What excites me the most is our team's passion and enthusiasm toward the education of making excellent wines," stated Jack W. Kennedy III. "From the first-time winemaker to the Sommelier, our team is equally enthusiastic about teaching the basics to the complex chemistry of wine making. Our leadership has collectively produced over 10,000 barrels of wine. It is exciting to see the wine school students become beneficiaries of their knowledge, passion and expertise." Vince Perla, the school's Head Winemaker added, "Our passion is to make great wine. We are pleased to offer the technology, equipment and resources to produce unprecedented wine with our students. All the while, creating a memorable experience in a collaborative and enjoyable environment."
"It is so exciting to be involved in Jack's vision of combining wine and education to provide a truly unique experience for our students," stated Holly Malfitani, the school's Winemaker and Sommelier. "What a joy it is to know that I can focus on building passion and wine knowledge for every person who walks into our facility. The new enhancements will only lead to the very best quality in winemaking and education while exceeding all of our students' expectations."
The re-brand was created in partnership with Muse Marketing + Creative, an award-winning Southern New Jersey-based full-service agency specializing in brand storytelling and experiential marketing.
Visit KennedyCellars.wine to learn more about the school and its upcoming fall harvest.
About The School of Wine at Kennedy Cellars | Since 2000, The School of Wine at Kennedy Cellars (previously Gino's School of Wine) has served as a regional destination for wine enthusiasts of all levels. Located in Hammonton, New Jersey, the school offers wine-making courses in a hands-on interactive setting taught by expert winemakers and educators. It was founded with a vision of offering the very best in wine education and tasting instruction through a fun, unpretentious and truly unique student experience. Visit KennedyCellars.wine to learn more.
The School of Wine at Kennedy Cellars
Tel: +1 609.941.2000
Muse Marketing + Creative
Tel: +1 302.559.6431
Source: The School of Wine at Kennedy Cellars