Gimbal and TapClicks Join Forces to Deliver Dwell-Based Attribution Insights in Real Time

​​Gimbal, the leader in location-powered marketing and advertising solutions, and TapClicks, the leading provider of unified marketing operations, analytics and reporting solutions, announced a partnership that enables marketers to access digital campaign performance in real time. Gimbal Analytics, a robust self-serve reporting dashboard, powered by TapClicks, visualizes the metrics marketers care most about including impressions, clicks, and full campaign flight overviews. 

With Gimbal Analytics, marketers also get access to Arrival, Gimbal’s proprietary real-world attribution solution that not only measures store visits but also measures the duration (dwell time) of those visits and filters out walk-bys and employees for accurate visitation counts.

“Our partnership with TapClicks provides customers with self-serve access to reporting dashboards that go far beyond just impressions and clicks, uncovering the most detailed, data-rich view of consumer behavior after ad exposure. By showcasing campaign activity in real time, customers can gather insights on performance instantly and shift budget allocations accordingly, rather than waiting for the campaign to end,” said Matthew Russo, CMO of Gimbal.

“Gimbal provides deep visibility into location data that plugs a major attribution gap in mapping omnichannel customer journeys,” said Noah Jacobson, Sr. Vice President Strategy and Business Development, TapClicks. “Our combined solution will offer easy access to real-time performance data to ensure the optimization of all marketing channels - location-driven and beyond - to create sustained campaign success.”

Gone are the days where marketers run a campaign and receive a report when it wraps. With Gimbal Analytics, powered by TapClicks, marketers can analyze performance at any point during the campaign and optimize for greater impact.

About Gimbal 

Gimbal translates location data into intent, measurement, and insights to help organizations transform their businesses, maximize marketing relevance, and humanize messaging for consumers. Gimbal is headquartered in Los Angeles and provides advertising and marketing technologies to the world's leading brands and retailers interested in understanding the physical world. To learn more, visit https://gimbal.com.

About TapClicks

TapClicks, Inc. is the leading provider of unified marketing operations, analytics and reporting solutions for media companies, digital marketing agencies, brands, franchises, and HIPAA-covered entities. The TapClicks Marketing Operations Platform provides end-to-end business intelligence capabilities that include SEO, social and PPC reporting, automated order entry, set-up and approval workflows, marketing performance analysis and the creation of interactive visual reports and presentations. TapClicks integrates more than 200 different data sources via its Connector Marketplace to provide marketers with the ability to analyze data from the full breadth of popular marketing and advertising tools used in the industry today. For more information, please visit www.tapclicks.com.

Media Contact
Alexa Kiel
Public Relations Manager, Gimbal
(800) 882-5216 ext. 523
​marketing [at] gimbal [dot] com

Source: Gimbal


Categories: Advertising, Marketing

Tags: advertising, analytics, campaigns, data insights, location data, location intelligence, marketing, omnichannel, reporting