Gift Industry in Taiwan Undergoing Transformation
Online, November 13, 2009 (Newswire.com) - Taiwan's gift exporters and manufacturers come to realize forwarding their products' additional value is the only knack for success. The OEM and ODM companies of gifts i n Taiwan have greatly provided international gift suppliers with satisfied products having fine quality and competitive prices for years. Taiwan's environment rather benefits gift manufacturers because its gift producers have inexpensive plastic and many years of experiences in versatile kinds of OEM and ODM production. There are many international eminent and experienced plastic manufacturers whose intensively abundant production and advanced technique contribute to Taiwan's steady-quality and reasonable plastic which is one of the main raw materials of gift products. In addition to the low-cost materials, Taiwan's manufacturers possess progressive technique thanks to over-40-year OEM and ODM experiences. The two elements have attracted many foreign gift companies to cooperate with Taiwan's manufacturers. However, the situation has progressively been changed.
According to the survey conducted by Taiwan Gift and Houseware Exporters Association, the growing percentage of gift exportation in 2005 is minus 17.59%. The possible factors include the changing consumers' preferences and China gradually growing OEM and ODM industries. First, modern consumers' preferences and needs change as time goes. Thus gift suppliers worldwide reasonably require more appealing products for drawing more attention from consumers. Second, China thrivingly growing OEM and ODM industries make the competition even fiercer. Within these years, China OEM manufactures have been aggressively making their own design, which transforms them from OEM into ODM. Furthermore, the secondary-loan crisis burst in America in 2007 makes global economy down and these gift manufacturers and exporters' situations more arduous. These manifold reasons strongly push Taiwan's gift companies to break infinitely through the adversity.
"We keep extremely strengthening our customized service by design innovation and flexible modification following customers' requirements," said Mr.Wu, the CEO of 20-year-old Chief Ling Enterprise Co. Ltd.
Being one of the outstanding OEM and ODM companies in Taiwan, Chief Ling is expert at manufactures of different materials, such as metal-zinc alloy, brass, aluminum, steel, plastic-ABS, P.P., PVC, PE, etc. It has a good reputation for assorted custom made hardware products including hose clamps, stainless steel hose clamps as well as personalized gift including promotional items, key chains, badges lanyard, custom printed bags, jumbo pencils, and the like. 20-year experiences working with many different companies in Europe, America, Middle East and etc. make it highly versed in custom personalized products.
On the strength of thoughtful service and flexible and considerate personalized products including powerful design and fine quality, Chief Ling's sales have peaked in 2009.
Flexible Custom Personalized Products & Fine Quality
The choice of custom personalized products' place of origin, material and design is very flexible in Chief Ling. Mr. Wu expressed that in general Taiwan's technique is majurer and more experienced than China. Nevertheless, in the light of certain products, China's technique and technicians are none the less inferior and even equally competitive.
"Some clients prefer China's manufacturers in consideration of costs. In that case, I'll choose the most suitable materials and manufacturers in China for them. Therefore, Taiwan or China's makers could be our cooperative objects. When customers' needs are considered and satisfied, we won't confine Chief Ling to 'made in Taiwan only,'" said Mr. Wu.
Mr. Wu majored mechanics in school and had worked in factories for more than 20 years. He once worked in China, so he is extremely familiar with the industrial technique in both Taiwan and China. Until now, he has accumulated 35-year machinery experiences. His background brings him a great deal of technical know-how and sensitivity to products' formation and innovation. He can always comprehend clients' ideas in short time and propose creative methods.
"I'm well versed in the industrial materials' qualities and technique in both China and Taiwan. Hence I can always foresee if my clients' requirements can be practically carried out and inform them immediately. I don't persuade my clients into purchasing unstable products for Chief Ling's profit. Besides, our samples are all examined by AQL standard for maintaining high quality of products," said Mr. Wu.
There is one case of custom made hardware. Once, an American client told Mr. Wu he needed a device used to hold joist hangers while nailing. However, he didn't have any clues to its design, materials and techniques. Then Mr. Wu came out with an idea and had a deep discussion with the client. (For the protection of the client's private, the details are not available.)
Soon, the final making and materials were decided. The cross-shape device has magnets used to hold joist hangers. Behind common understanding, it's very difficult to place the magnets inside while exposedness for them is necessary. Still, Mr. Wu got over it. "Excitingly, now the device is on sale in U.S.A," said Mr. Wu.
There're many other customers content with Chief Ling's customized gifts, such as the Saint Matthew's Churches in America. It's been more than 10 years from the first time when they work with Chief Ling. Now, they still place mass cross' orders with Chief Ling.
Thoughtful Service
In addition to safe and efficient shipment management, Chief Ling devotes much attention to the communic-ation with their clients. Manager Lai considers that well and deep understanding of clients' needs attributes to good communication. "It's more than business relationship. I treat them as friends, thus friendly greetings are frequent. Constant contact with them also helps me catch the latest condition of my clients. Once they bring up their problems or requests, I can learn them quickly," said manager Lai.
In 2008, American secondary-loan crisis caused an economic disaster worldwide. Taiwan is not exceptional. Yet, Chief Ling is barely affected. Instead, it created much higher sales than ever in last Nov. and Dec. when is the slowest season in Taiwan. Earlier this year, it even has reached half of the sales in 2008.
"Now Chief Ling is climbing another summit," said manager Lai.
- Edited by Glow Ray Media