Gallant Capital Partners Completes Acquisition of SupplyLogic WebbMason

Gallant Capital Partners ("Gallant"), a Los Angeles-based investment firm, announced today that it has acquired SupplyLogic WebbMason ("SLWM", or the "Company"), a leading tech-enabled marketing services provider, which was formed through the July 2022 merger of SupplyLogic, LLC and WebbMason Marketing. The Company provides a fully outsourced, end-to-end managed service offering that streamlines the procurement, fulfillment, and execution of marketing categories such as print, digital & creative, point of sale and branded merchandise.

"SLWM represents an opportunity to invest in a rapidly growing marketing services provider and partner with an outstanding team," said Anthony Guagliano, Partner at Gallant. "The team at SLWM has built an incredible business that is relentlessly focused on driving high ROI solutions for its customers. We look forward to supporting the company with our operational resources and flexible capital base to further support that focus and accelerate long-term growth, both organically and through strategic acquisitions."

"We are thrilled to partner with the SLWM team and help them continue to build a world class business," added Jon Gimbel, Partner at Gallant. "The company's dedication to partnering with and serving its customers make it a very attractive platform investment. We are excited to bring Gallant's operational resources to bear in driving the next wave of growth at SLWM."

"Gallant is the perfect partner for SLWM as we enter into our next phase of growth," Phil Schoonmaker, CEO of SLWM, added. "Gallant's operational capabilities, as well as its capital to fuel more investment in our people, technology, and services, will allow us to better serve our customers' evolving needs. We could not be more excited about this partnership and what it means to our customers and employees."

About SLWM
Founded in 2022 through the merger of SupplyLogic, LLC and WebbMason Marketing, and headquartered in Kansas City, Missouri, SLWM is a leading tech-enabled marketing services provider, optimizing marketing effectiveness and procurement of the print, digital & creative, point of sale and branded merchandise categories. SLWM provides a fully outsourced, end-to-end solution that delivers critical, high ROI solutions for its clients. For more information, please visit: www.supplylogic.com

About Gallant Capital Partners
Gallant Capital Partners is a private equity firm that makes control investments in industrial, business services, and technology companies. Gallant executes on an operationally focused investment strategy with a priority on partnering closely with companies that can benefit from its extensive industry relationships and operating expertise. The firm partners with management teams to maximize value and drive long-term, sustainable growth for its portfolio companies. Gallant Capital Partners was founded in 2018 and is headquartered in Los Angeles. For more information, please visit: www.gallantcapital.com

Source: Gallant Capital Partners

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Categories: Business Finance

Tags: acquisition supplylogic, assessment, CMO, CSO, financial, funding, high tech, M&A, marketing, Phil Schoonmaker, private equity, slwm, supplychain, supplylogic, tech, tech-enabled, venture capital, webbmason


About Gallant Capital

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Gallant Capital is an investment firm executing an operationally focused strategy in the lower middle market. We believe in a hands on approach. Our investment and operation teams work with management to tailor an action plan based upon the unique needs of each company and look to utilize our experience and relationships to drive transformational change.

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