Frequency Foundry Announces the Hiring of Dynamics 365 Industry Leader to Lead Direct and Channel Sales

Frequency Foundry's new Senior VP of Sales, Charles Finstad

Frequency Foundry Inc., a technology consulting firm specializing in Customer Experience and Cloud Contact Centre solutions, has hired industry veteran, Charles Finstad, as its new senior vice president of sales. Charles has nearly 20 years of experience in the industry and will be accountable for overall sales and revenue growth for the company. Charles will be responsible for building on the Foundry’s strong position to accelerate direct and channel sales globally.

Frequency Foundry CEO Shekar Kadaba says, “We couldn’t be happier with our decision to hire Charles to lead our sales team. His sales leadership expertise and his experience in growing several ERP, CRM, IT and software development consulting practices will allow us to continue our focus on absolute customer delight while growing our IP offerings and services business across North America.”

Charles has a demonstrated track record of blending consulting delivery and business development skills in the context of the Microsoft technology stack. Charles most recently was the director of business development for Avanade and prior to that, he was director of the ERP practice at Ideaca (now Hitachi Solutions). Charles holds a bachelor’s degree in commerce from the University of Alberta.

“I look forward to collaborating with the Foundry team and growing the company to a place where it’s recognized as the defacto leader amongst Microsoft Dynamics 365 partners in Canada … and eventually North America … as well as the dominant partner in the public sector and higher education,” says Charles.

Beyond leadership and mentorship, Charles’s responsibilities include creation and execution of sales cycles and sales campaigns for targeted market segments, as well as providing guidance and deal strategy for sales and marketing resources. He is also responsible for planning and implementing new sales processes and tools, and for creating third-party channels through which Foundry products and services can be sold.

About Frequency Foundry Inc.

Frequency Foundry is a premier Microsoft Cloud Gold partner with a focus on the public sector, higher education and the resources industry. The Foundry has experienced exponential growth. Frequency Foundry is headquartered in Calgary, and services clients across North America from British Columbia to Florida. The Foundry implements leading edge Cloud-based customer experience and contact centre solutions for its focus verticals.

– 30 –

For more information, contact:

Elissa Grohne, Media Relations​
​Phone: 1-888-317-5655​
​Email: elissa@frequencyfoundry.com

Source: Frequency Foundry Inc.


Categories: Business Technology, Business to Business, Consulting and Professional Services, Customer Relationship Management (CRM)

Tags: Cloud contact centre, CRM, customer experience, customer relationship management, Dynamics 365


Additional Links

About Frequency Foundry

View Website

Frequency Foundry is a Microsoft Cloud Gold partner that develops and deploys CRM solutions and Cloud contact solutions with a focus on the public sector, higher education and the resources industry.

Frequency Foundry
1210 8th Street SW (400)
Calgary, Alberta T2R 0X8
Canada