Free "must-read" report for anyone exploring digital signage

Online, November 2, 2009 (Newswire.com) - As a business owner trying to grow, you need to increase sales with existing customers while attracting new ones and this may require stronger marketing. Likewise a school or hospital administrator; Anyone responsible for success or failure must communicate with the public in an information age dominated by social media and the internet. You may have a blog and be on Twitter but do your bricks & mortar reflect a present day environment?

Digital signage is a new medium that will allow your in-house marketing to keep pace with your business needs. There are hundreds of companies on the internet selling many products to accomplish the same task. In our experience, potential users have to go through detailed research to learn what will work for them and if it is affordable. After helping hundreds of customers, we find there are five subjects you need to understand before you can intelligently consider digital signage.

1. Commitment to sign content. Far and away the most important element of digital is the media you display. The message on the screens is what customers see and help them form an opinion of you. Change and motion are what separates this medium from printed signage. A well thought out plan for how you will use the signage, what standard materials you can display, what you need to create yourself and how often it needs to be changed is your first decision.

2. Will you need a media consultant? Once you understand the image you want to project you may not have the skills internally to turn that vision into media. As with web designers, help is available but you should understand what assistance you need and the cost.

3. Venue design. Your customers see the media but also the hardware you display it on. The cost of electronics has dropped into the very affordable range but you don't want the displays to cheapen your decor. We advise customers to chose displays that enhance the look of your room. Zoning or landlord restrictions as well as the hardware technology and potential for obsolescence must be part of your design plan.

4. Who within your organization will manage the signage? This will greatly influence your choice of systems; As will the footprint of your Enterprise. You may have one to any number of locations so the management must reflect the size of your company.

5. The reputation and experience of the provider is important. Digital signage is a system where parts may all come from one manufacturer but in most cases will not. You will need to understand the reputation of the manufacturers but also the integrator who assembles the system for you.

You should also understand the reasons others use digital signage. There could be features you will want to incorporate into your program were you aware of them. Don't consider buying until you have read our free report "What Every Businessman Needs To Know About Digital Signage". It covers the five subjects in detail as well as the reasons other people are buying.

This 24 page report first outlines in a 3 page summary; the uses of digital signage, important decisions when considering this medium and an overview of best in class products. The report then discusses these subjects in detail with many pictures and examples of best practice.

Digital signage a big step worthy of a plan with defined objectives and realistic expectations. We can help you develop your plan, select the products best suited to your needs and introduce you to freelance media people if you need creative help for sign content. Even if you are only thinking about digital signage, you should read our report so you can ask informed questions when the time comes.

Download a copy at tjgtechsigns.com or call (714) 282-8087 to request a copy.