FourTwelve Entertainment and Cynosure Announce Launch of NEW Six‐part Australian Reality TV Series Unveiling 'Transformed' Brides and Grooms on Their Big Day!
This unique series will showcase how pairing both surgical procedures and non-surgical treatments, can make a huge impact on the most important day of a person's life; their wedding day, 'Unveiled' will follow the journey of six couples in their bid to walk down the aisle looking and feeling their absolute best!
Sydney, NSW, July 28, 2016 (Newswire.com) - In the next chapter of quality branded content and multi‐platform marketing, 412 and Cynosure will co-produce a six‐part television series titled ‘Unveiled’-‐ showcasing the latest in non‐surgical treatment options available to the community through Cynosure’s large product portfolio.
Cynosure is the developer, innovator, and manufacturer of aesthetic laser and light-based technologies, giving clinics & cosmetic practices non-invasive cosmetic treatment options for their clients.
"You can't imagine a more emotional and exciting premise for a show than one that mixes the emotions of the lead up to a wedding day, and the jeopardy of a cosmetic transformation. Two people who have committed to each other, walking down the aisle, to see a new and improved version - it's the ultimate reveal!"
Alex Alexander, CEO 412 Entertainment
This unique and first- time series will showcase what happens when surgical + non surgical treatments are united, offering Bride and Grooms -to- be the ULTIMATE makeover!
Unveiled is an uncompromising look into the high piqued drama of a wedding mixed with the ultimate element of surprise – a cosmetic makeover.
“This is an international first for Cynosure. Our range of products naturally integrate into a story based television platform, allowing viewers and consumers to follow the procedures and journey in a powerful and engaging way,” says Dennis Cronje, MD of Cynosure Australia.
‘Unveiled’ is being picked up by NBCUniversal, home of channels E! and Style.
The series will be promoted and featured exclusively on Foxtel and Fetch TV in Australia and New Zealand in the first quarter of 2017.
Following the huge success of 412’s hit, ‘Changing Faces’ (Style channel, 2015), which showcased the use of cosmetic procedures to celebrate a natural look, boosting the confidence and lives of six everyday Australians, this new show will feature the highs and lows associated with any wedding day. The prestigious and reputable Dr. Zacharia, from ‘Changing Faces’ will also be the consulting surgeon for our couples on ‘Unveiled’.
“You can’t imagine a more emotional and exciting premise for a show than one that mixes the emotions of the lead up to a wedding day, and the jeopardy of a cosmetic transformation. Two people who have committed to each other, walking down the aisle, to see a new and improved version – it’s the ultimate reveal!” says 412 CEO, Alex Alexander.
For any media inquiries please contact Anna Rizzo-Tassone at Publissimo PR and Events on 0410 697 879.
About: Cynosure
Cynosure treatments empower people all over the world to achieve their personal vision of beauty – for both aesthetic and therapeutic benefit. A highly innovative company, Cynosure works with the world’s leading dermatologists, research scientists and aesthetic surgeons to maintain clinically proven standards for consistent, beautiful and life changing results. With over 80 U.S. patents, distribution in over 131 countries and pioneering research and development facilities Cynosure offers unrivaled, trusted excellence.
Cynosure is setting new standards with innovation in the area of skin tightening and body contouring with Sculpsure the first FDA approved and TGA listed laser for non-invasive fat reduction.
Cynosure’s light-based aesthetic systems enable practitioners to deliver the widest range of laser treatments for skin revitalisation, body contouring, hair removal treatments, tattoo removal and more.
About: 412 Production
FOURTWELVE (412) Entertainment is an expert storyteller and incubator of new entertainment properties. CEO, Alex Alexander is an entrepreneur and inspirational leader who sits at the juncture of marketing, content and commerce. A natural connector and creative, Alex fuses the right partnerships between media, brands and distribution channels with groundbreaking, innovative and profitable results.
As CEO of 412 Entertainment, Alex has developed Award Winning Interactive web and TV Dramas as well as creating a number of successful TV series' including last year’s number one hit for NBCU – ‘Changing Faces’.
He works closely and directly with networks and brands to create meaningful short & long form entertainment, that harness maximum engagement: Not just online and TV, but on any platform.
Source: FourTwelve Entertainment
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