FounderScale Names Co-Founder and Expands Offering to Include B2B Marketing Automation

Seasoned Marketing Automation Pro Maria Joyner Joins Atlanta-based FounderScale


FounderScale, a business-to-business (B2B) sales agency, announced today that marketing automation industry leader Maria Joyner has joined the company as Co-Founder and Marketing Automation Practice Lead.

Joyner is an entrepreneur and marketing technologist. She identifies a brand's pressing MarTech needs, from technology stack to services, and brings expertise that includes email marketing and deliverability, website conversion, social media and content strategy, and brand development from awareness to lead generation to conversion.

"Maria is an experienced entrepreneur with a deep understanding of the challenges our clients face," said Josh Sweeney, Co-Founder and CEO, FounderScale. "Her knowledge of, and passion for, entrepreneurship and marketing automation will help our customers expand and accelerate their revenue opportunities."

Prior to joining FounderScale, Joyner operated two consultancies where she partnered with startups, B2B and B2C tech companies, and strategic consulting firms, her most recent solely focused on marketing automation.

In addition, Joyner spent two years as the VP, Marketing at She led the company from pre-revenue to $2M in less than 18 months. is a 500 Startups backed company, a Flashpoint GT Accelerator Graduate, and an ATDC Selects Company.

"As a long-time solo founder, I am thrilled to join the FounderScale team," said Joyner. "FounderScale is a founder and entrepreneur-led organization and we get it, which is why we're so passionate about helping B2B founders drive more sales."

Joyner works extensively in the HubSpot Marketing Automation Platform and she earned multiple HubSpot certifications including Inbound Marketing, Reporting, Email Marketing, and Frictionless Sales.

Joyner holds a Bachelor of Fine Arts in Photography and Sculpture from Atlanta College of Art and Savannah College of Art and Design. Most recently, she earned a Permaculture Design Certification from Oregon State University.

In 2016, Joyner followed her heart and relocated from Atlanta to Costa Rica where she currently resides. When not working, she enjoys chasing waterfalls, learning how to surf, and growing her own food.


FounderScale helps founder-led B2B businesses increase sales by reducing friction in the sales and marketing process. As a founder and entrepreneur-led company, the team understands that business growth is tied directly to the ability to drive sales. Sales engagement platforms including webinars, podcasts, and events provide clients a "reason to engage" with their prospects. FounderScale is proud to be a HubSpot partner. For more information, visit

Source: FounderScale


Categories: Marketing

Tags: Atlanta martech, b2b sales agency, FounderScale, Hubspot partner, Maria Joyner, marketing technology

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FounderScale is a B2B sales agency that helps founder-led businesses increase sales by reducing friction in the sales and marketing process.