Food Packaging - Leveraging Interactive Packaging Technologies to Boost Consumer Engagement, New Webinar Hosted by Xtalks
TORONTO, June 11, 2018 (Newswire.com) - With digitization and smartphone penetration growing rapidly, great opportunities for food brand owners and marketers are popping up. To satisfy these megatrends and create opportunities for food brands to differentiate, the featured speakers will show how food manufacturers can take back control over the content, budgets, and data in the digital age for its products. Constantia Interactive’s latest research reveals that 69 percent of German consumers would either buy or take a product off of the shelf if it offers interactive packaging features – and this webinar will show how to best to leverage this.
The boom of digitalization and globalization determined changes in the food packaging industry as well. Traditionally, the packaging of food products only needed to be safe, increase shelf life and inform the consumer about the food products inside of the package. Nowadays, new technologies pave the way for improving consumer engagement and brand communication. The speakers will show a way to connect products to the digital world. Viewers will learn about concrete solutions to reach the next level of consumer engagement with food packaging.
Expert speakers from Constantia Flexibles Group GmbH Thomas Schulz, Vice President of Food & Group Marketing and Hubertus Urbanski, Digital Innovation Specialist, will review exciting ways companies can interact with their brands digitally, building a bridge from every single package by adding value for the consumers and providing significant branding benefits. They will also discuss how to enable scalable cloud infrastructure, legal checks and freedom to operate.
During the presentation, viewers will learn more about Constantia's Interactive technologies such as digital watermarking/printing and image recognition, their benefits and the background of such technologies. The speakers will guide through the possibilities to market the digital tool in the most efficient way while explaining the different features and brand creations. Afterward, the easy-to-use content management system will be demonstrated, where no technical know-how from your side is required. Buzzwords like CustomizableMS and powerBIreports and how one can benefit from them will be illustrated.
So take advantage of our top food packaging industry experts and learn how to turn products into a content channel, bringing your packaging to life!
Join this interactive and commercially relevant presentation on Thursday, June 21, 2018 at 9am EDT (2pm BST/UK).
For more information about this complimentary webinar visit: Food Packaging – Leveraging Interactive Packaging Technologies to Boost Consumer Engagement.
ABOUT XTALKS
Xtalks, powered by Honeycomb Worldwide Inc., is a leading provider of educational webinars to the global life science, food and medical device community. Every year thousands of industry practitioners (from life science, food and medical device companies, private & academic research institutions, healthcare centers, etc.) turn to Xtalks for access to quality content. Xtalks helps Life Science professionals stay current with industry developments, trends and regulations. Xtalks webinars also provide perspectives on key issues from top industry thought leaders and service providers.
To learn more about Xtalks visit: http://xtalks.com
For information about hosting a webinar visit: http://xtalks.com/why-host-a-webinar
Contact:
Nima Rajan
Tel: +1 (416) 977-6555 ext 352\
Email: nrajan@xtalks.com
Source: Xtalks
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