Food Fraud - Reduce Counterfeit Risk and Increase Customer Trust Using Data Aggregation, New Webinar Hosted by Xtalks

Session to provide simple practical advice on how to grow consumer trust, manage food safety and prevent food fraud using data aggregation and the latest related technologies.

Xtalks Life Science Webinars

Today it’s common for the Chinese consumer to have a high level of concern for food fraud when considering a purchase, however, this concern is reduced and buying confidence increases when authenticity can be demonstrated for the food product.

But how many of us know that food fraud is also an issue for the Western consumer? For example, studies show that more than 30 percent of U.S. consumers are concerned with food safety almost all of the time.

In a live session on Wednesday, May 2, 2018, join guest speakers from DataDot Technology Ltd including CEO Temogen Hield and Managing Director Andrew Winfield as they examine new developments in smart packaging technology and how they can provide a competitive opportunity for those companies to address and build strong consumer trust and loyalty.

Viewers will learn about:

  • The growing threat of food fraud globally and the increase in consumer provenance demands
  • Technology trends in food processing and safety and the new forms of protection against food fraud and counterfeiting
  • How to improve consumer trust with consumer engagement and app-based provenance to differentiate the brand
  • Covert and overt anti-counterfeit technologies and the use of cloud-based, real-time track and trace systems
  • Aggregation of existing platforms to drive consumer interaction

The webinar will benefit food industry entrepreneurs and disrupters, including professionals involved in product management, supply chain and logistics, regulatory compliance, quality control, quality assurance and marketing.

For more information about this complimentary event, visit Food Fraud – Reduce Counterfeit Risk and Increase Customer Trust Using Data Aggregation.

ABOUT XTALKS

Xtalks, powered by Honeycomb Worldwide Inc., is a leading provider of educational webinars to the global life science, food and medical device community. Every year, thousands of industry practitioners (from life science, food and medical device companies, private and academic research institutions, healthcare centers, etc.) turn to Xtalks for access to quality content. Xtalks helps life science professionals stay current with industry developments, trends and regulations. Xtalks webinars also provide perspectives on key issues from top industry thought leaders and service providers.

To learn more about Xtalks, visit http://xtalks.com.

For information about hosting a webinar, visit http://xtalks.com/sponsorship.ashx.

Contact:

Nima Rajan​
Tel: +1 (416) 977-6555 ext 352
​Email: nrajan@xtalks.com

Source: Xtalks


Categories: Food and Beverage Manufacturing, Supply Chain Management (SCM)

Tags: anti-counterfeit technology, brand protection, DataDot Technology, DataTrace, food fraud, food safety, track and trace, Xtalks


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Xtalks is a leading provider of educational webinars to the global life science, food and medical device community.