Flair Flexible Debuts 'Real Touch, Paper' Tactile Packaging at Expo West

Latest innovation adds paper look & feel to flexible packaging for natural appeal

Real Touch, Paper tactile packaging

Flair Flexible is introducing the latest addition to its tactile packaging program for the first time at Expo West, booth #N632. An advanced alternative to conventional kraft pouches, Flair's Paper innovation offers the natural look and feel of paper, without the material and costs of paper laminations. 

Real Touch, Paper combines texture with the durability and performance of films for lasting finished appeal that resists blemishing or discoloration paper shows through distribution and handling. Flair's Paper tactile solutions are fully customizable, featuring classic styles like kraft and rice paper or unique ones like parchment or newsprint for an artisanal feel. 

"The growing focus on naturalness and 'authenticity' makes paper appealing for brands to convey these at first sight," notes Flair's VP of Marketing & Design Samju Kwon. "Visuals are critical for competing on the shelf, whether it's highlighting product advantages or windows that let quality speak for itself. Real Touch, Paper gives brands more creative flexibility than conventional paper, without sacrificing important factors like shelf life or product safety." 

Suitable for customized pouch and bag formats, the Real Touch range of tactile solutions also features coarse options such as wood and burlap with full or partial texturization. Flair also offers comprehensive support and services for packaging challenges, including recyclable solutions, custom printing with full graphics support, and technical services for tailored performance that extends shelf life while keeping labels clean. 

Learn more about Real Touch, Paper or connect with Flair to request a quote or samples. 

Market-Driven & Customer-Focused, Since 1992

Flair Flexible is a privately held, fully integrated packaging manufacturer focused on comprehensive support and solutions for your packaging needs, no matter your size or budget. Complete with GFSI-recognized FSSC22000 certification of our food safety management system, our products are FDA, USDA and CFIA compliant for safe solutions you can rely on.

For more information & media inquiries: 
April So, Marketing Specialist at Flair Flexible Packaging in Canada 
(403) 207-3226, april.so@flairpackaging.com

Source: Flair Flexible Packaging Corp.