January 20, 2016 (Newswire.com) - FISH Technologies announces it will be supporting the Philadelphia Auto Show in January 2016 with the introduction of "eKEY," a mobile-based consumer engagement platform. eKEY is a similar to event technology used by major U.S. sports leagues at marquee events, such as the NFL Super Bowl and NBA All-Star Game, to engage consumers and facilitate the seamless sharing of data. Each consumer visiting the Philadelphia Auto Show will register for their eKEY - an interactive mechanic delivered to the consumer via email or embedded in the Philadelphia Auto Show App. Consumers use their eKEY to collect auto brand content, enter to win special promotions, and engage experiential technologies - such as unique photo opportunities.
According to Mike Gempp, show director of the Philadelphia Auto Show, this program features a host of benefits for both the consumers and the OEMs exhibiting at the show. "The Philadelphia Auto Show is always striving to create better consumer experiences, and drive better results for our valued brand partners. This year we are introducing a new experiential engagement platform that we believe will achieve both objectives. This new platform will allow the consumer to register one time, receive an interactive eKEY that can be used across the entire event to collect content, and share contact details with the brands they choose."
We share the belief that technology will ultimately help drive auto industry events to more successfully marry buyers and sellers.
Consumers that register and receive their eKEY will receive a host of exclusive experiences - including photo experiences, a personalized 'Buyer Guide,' and content provided by auto manufactures, all of which are aggregated to consumers' personalized microsites for the Philadelphia Auto Show.
According to Rick Weldon, President of FISH Technologies, the Philadelphia Auto Show in known for breaking new ground in the world of auto shows and was specifically targeted for this pilot event. "We have spoken to numerous auto shows about piloting our technology, and were pleased to have found the Philadelphia Auto Show and its progressive view on how technology can impact not only their show but the industry in the future. We share the belief that technology will ultimately help drive auto industry events to more successfully marry buyers and sellers and make auto shows more engaging, memorable, and fun for the consumer."