First Response Finance Launch New Dealer Portal

First Response Finance are an award winning finance company based in the UK. The company employs over 200 people dedicated to serving its customers.

As a company who is constantly striving to improve their products, communication and customer satisfaction, First Response Finance find that feedback is a great tool to use. First Response gathered feedback from their dealers to understand exactly what they would like from a new Dealer Portal. The Dealer Portal is the section of the First Response website that motor dealers access to see up-to-date information on customer applications.

Dealer feedback reported that the basic functionality of the original portal was fine, it was mainly the aesthetics and the way it looked which needed the improvements. First Response Finance set their IT team on the case.

The new and improved portal was delivered early February with a number of changes including a new access point through the homepage which takes the dealer to an internal section of the First Response Finance website as opposed to an external site. 

According to First Response Finance the new Dealer Portal has received great feedback and an increase in usage! Through communication between dealers and sales teams the First Response Finance IT team now have additional requests for features which will make the whole process quicker, simpler and more beneficial to the dealer and the end customer.

About First Response Finance Ltd

We are an award winning finance company who provide simple financial solutions to consumers throughout the United Kingdom; these products currently include vehicle hire purchase and personal loans.

First Response Finance Ltd
Chetwynd Business Park, Regan Way, Chilwell , #Unit 5
Nottingham, England
NG9 6RZ

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