First Annual World Food Awards 2009 Launches
Online, October 10, 2009 (Newswire.com) - London, UK - The World Food Awards 2009 (WFA) has been announced and will celebrate the best in the world food sector across the UK and Europe. To be held at London's Park Lane Hilton on October 31st, the WFA marks the significant contribution of this rapidly growing sector.
Conceptualised by the World Foods Association and to be globally broadcast by Sony Entertainment Television Asia, which is co-organising the inaugural ceremony, WFA promises to be a star-studded event with a host of A-list celebrities, sports stars and acclaimed chefs, with performances from leading artists and plenty of surprises on the night.
The judging panel comprises of some of the most respected names in the business, including celebrity chefs, Ainsley Harriott and Anjum Anand, David Moore of the BBC's, The Restaurant and Tony Matharu, Managing Director of Grange Hotels.
World Food Awards 2009 categories are:
• Best New Product
• Best Packaging
• Best Marketing Campaign
• Best Wholesaler
• Best Catering Supplier
• Restaurant of the Year
• Best Independent Retailer
• Best National Retailer
• Top National Account Manager
• Lifetime Achievement Award
Rajan Singh, Executive Vice President International Business, Sony Entertainment Television (SET) Asia said: "We are thrilled to be working with the World Food Association to be a part of the first annual World Food Awards.
"The UK is one of the world's most multi-cultural countries and the food industry has made enormous strides to reflect this. From ethnic foods being stocked in supermarkets to renowned chefs experimenting with different ingredients giving dishes an international twist - it's a very exciting time to be in the food sector and we are eager to support and encourage this through the World Food Awards."
The World Food Awards 2009 is presented in association with Sony Entertainment Television Asia and Surya Foods, and is sponsored by: ASDA, Tesco, HSBC, Rubicon, Shana Foods, Shazan Food, Cofresh, Fantasia Advertising and Supermalt. It will be broadcast by Sony Entertainment Television Asia in over 100 countries to an audience of millions.
The World Foods Association represents the interests of UK companies operating in the ethnic foodservice markets, covering Asian, Oriental, Afro-Caribbean, East-European, Middle Eastern and Mediterranean products.
Visit www.worldfoodawards.com for more details.
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About the World Food Association
The World Foods Association (WFA) is the trade body which represents the interests of UK companies operating in the ethnic foodservice markets. Members of the WFA include retailers, wholesalers, food service, manufacturers, importers and consultants. The organisation prides itself on its ability to garner information and knowledge from the sector as a whole and use this insight to provide practical advice for the benefit of all members. It provides a unique platform for exchanging views and enables members to work together to create joint value in the market. The WFA also aims to support its members through advice on legislation and issues that affect industry and through education and networking events.
The WFA's mission is to bring together the world food market and become the leading voice of the UK ethnic food industry for the mutual benefit of all members - from food manufacturers to importers alike.