Fionta Announces New Vice President of Business Development

Veteran Sales Leader Lisa Wallace Joins Fíonta to Accelerate Growth

Lisa Wallace

Fíonta, a Premium Partner, announced today that Lisa Wallace will join the executive team as vice president of business development.

Ms. Wallace has over 17 years of experience creating social and economic value for the underserved through business and policy innovation. She graduated from the United States Naval Academy, joined the Navy as a Surface Warfare Officer and has continued her career in technology solutions for the service and nonprofit sectors throughout her career, most recently as a senior advisor to VetForce at Salesforce.

“Lisa’s market experience, her commitment to the sector and her recognition as a leader will serve Fíonta well,” said Mark Patterson, CEO. “Lisa was resoundingly successful at and is widely known and respected for her expertise and work ethic. We are excited to welcome her aboard.”

Ms. Wallace has over 13 years working directly in business development and growth strategy with a focus on serving the nonprofit market and socially responsible companies and organizations. At, she served as a senior account executive for the mid-market sector. Lisa will join the executive team at Fíonta, where she will work closely with co-founder Lisa Rau and CEO Mark Patterson.

Ms. Wallace earned her B.S. from the United States Naval Academy and a master's degree in public affairs with a focus on social and economic policy and philanthropic affairs from the LBJ School of Public Affairs at the University of Texas at Austin.

“I feel extremely lucky to have built a career in the unique space where business and social impact meet. I am honored to join the Fíonta team as we blaze new trails in deploying technology for good.” – Lisa Wallace

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Fíonta is a Premium Partner specializing in the implementation of Salesforce specifically for associations and other nonprofits. Fíonta also provides integrated digital services through its UX practice. Created in 2001 specifically to serve nonprofits, Fíonta is headquartered in Washington, D.C., with a field office in Los Angeles, California, and serves clients nationwide.

Since 2001, Fíonta has provided services to almost 1,000 nonprofit organizations and maintains an excellent independent rating on the Salesforce AppExchange.

For more information, please contact Karin Tracy at 202.296.4065 x60, email at or visit the Fíonta website at

Source: Fíonta