Finexio, the Smart B2B Payment Network, Deepens Its Executive Team With the Hire of Payments Leader Cindy Smith as COO

Smith's record of transformative leadership in banking positions Orlando-based Finexio for rapid growth after their recent Series A funding


Finexio announces today that Cynthia (Cindy) Smith will become Chief Operating Officer of the Orlando-based commercial payments execution company. Smith comes from Meta Financial Group, where as Executive Vice President and COO, she successfully led technology and operations in the rapid growth and integration of four acquisitions within two years.

Prior to Meta Financial Group, Smith served as EVP at Zion's Bancorporation, where she oversaw Customer & Channel Management and BankCard Products & Services. Smith also held senior executive roles at US Bank and First USA/Paymentech, assisting in the successful IPO and subsequent sale of Paymentech’s commercial payment business to JPMorgan Chase.

Smith has a long history of innovation within the payments space: she holds the patent for closed-loop processing of transactions made by bank cards, and pioneered the use of purchasing cards in the corporate market. As an expert in banking, innovation, fintech, and customer experience, Smith has been recognized with several industry awards, including International Customer Management Institute’s 2012 Business Leader of the Year and American Banker’s 2008 25 Most Powerful Women in Banking list. 

“Cindy has observed Finexio’s growth and accomplishments first as a strategic partner and then as a company advisor. Her experience and track record in solving complex payment problems, inventing new technologies to address customer needs, and building successful companies from the ground up makes her perfectly suited to join our team in a formal leadership role as our business evolves,” said Ernest Rolfson, Founder and CEO of Finexio.

 Added Rolfson, “The rapid success of Finexio in the market and the enormous opportunity in the business to business payments marketplace are the driving forces behind visionary leaders like Cindy joining our team.”

Smith’s hire is the latest in Finexio’s expansion, which follows their close of a $4m Series A round of funding in January 2018.

About Finexio

Finexio’s next generation b2b payments technology fills a critical need in the corporate payments space. In the U.S., corporations traditionally pay all suppliers with paper checks. In 2017 alone, analysts estimate that 12 trillion dollars of paper checks were issued and mailed to suppliers. Finexio’s mission is to eliminate that U.S. paper check spend. Launched in 2015 by former executives from MasterCard and Change Healthcare, Finexio provides an API used by accounts payable platforms, ERP systems, and corporations directly. The company’s patent-pending technology identifies which suppliers can be paid electronically and then routes payments to suppliers without requiring bank account information. Customers rely on Finexio to pay their suppliers effectively, securely, and quickly. Learn more about Finexio at

For more information or interview requests, please contact Anna Powers Tracy, Finexio’s Director of Marketing, at or (407) 627-0607.

Source: Finexio


Categories: Business Technology, Business to Business, Banking, Finance, Insurance, Commercial Banking, Operations

Tags: Accounts Payable, Banking, Commercial Payments, COO, Financial Industry, Fintech, Women in Leadership

About Finexio

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Finexio is the smart B2B payment network. Our total payment solution automates, optimizes, and integrates electronic B2B payments into existing AP technology, eliminating paper check spend for mid-market corporates.

Connor Gorman
Marketing Associate, Finexio
3751 Maguire Road (Suite 111)
Orlando, FL 32803
United States