Fine Cooking Among First Magazine Brands To Release
Online, November 21, 2011 (Newswire.com) - Fine Cooking, a Taunton Press publication, announced today that it has formally engaged the Audit Bureau of Circulations (ABC) to produce its initial Consolidated Media Report (CMR), making it the first epicurean title to implement the format. Stephen Giannetti, Taunton's senior vice president of advertising, made the announcement.
As one of the first magazine brands to adopt this new ABC report format, Fine Cooking will disclose information from its multiple print and digital brand assets, including its print magazine, special interest publications, website, e-newsletters and social media. The release of Fine Cooking's first CMR will coincide with the close of the December 31, 2011, publisher's statement period.
"Fine Cooking's CMR will provide advertisers and their agencies with dependable, ABC-audited data across all content platforms so that they can assess the entire Fine Cooking brand confidently and plan accordingly," said Giannetti. "The CMR will also allow Fine Cooking to officially claim the impressive distribution associated with its thriving digital assets."
"We salute Fine Cooking for choosing an ABC CMR and adopting a
leadership, best-practices position toward providing its advertisers with the ABC gold standard of combined media audits," said George Bartman, ABC's
vice president of marketing and sales.
Fine Cooking, a Taunton Press publication, announced today that it has formally engaged the Audit Bureau of Circulations (ABC) to produce its initial Consolidated Media Report (CMR), making it the first epicurean title to implement the format. Stephen Giannetti, Taunton's senior vice president of advertising, made the announcement.
As one of the first magazine brands to adopt this new ABC report format, Fine Cooking will disclose information from its multiple print and digital brand assets, including its print magazine, special interest publications, website, e-newsletters and social media. The release of Fine Cooking's first CMR will coincide with the close of the December 31, 2011, publisher's statement period.
"Fine Cooking's CMR will provide advertisers and their agencies with dependable, ABC-audited data across all content platforms so that they can assess the entire Fine Cooking brand confidently and plan accordingly," said Giannetti. "The CMR will also allow Fine Cooking to officially claim the impressive distribution associated with its thriving digital assets."
"We salute Fine Cooking for choosing an ABC CMR and adopting a
leadership, best-practices position toward providing its advertisers with the ABC gold standard of combined media audits," said George Bartman, ABC's
vice president of marketing and sales.
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About Fine Cooking
Fine Cooking is an entirely food-focused multimedia brand, fueling the passion of cooking enthusiasts with a lively mix of information and inspiration. Fine Cooking has proven itself in the epicurean magazine category with its 250,000 circulation and numerous accolades, and the brand has had exceptional success with its various special interest publications, some topping 100,000 in sales. Fine Cooking is the winner of an OMMA Award for Website Excellence and has been named by Folio: magazine as the winner of three 2010 EDDIE Awards for its online tools. Fine Cooking also was the only cooking title to win a Circle of Success award (industry circulation award) in 2010. In addition to FineCooking.com's awards, it boasts 745,000 unique visitors per month and 15,000 online paid members are part of its Cooks Club, highlighting its amazing online engagement by consumers. FineCooking.com has shown the largest percent increase in uniques and page views as compared to others in the epicurean category in the last 6 months. Fine Cooking also has a robust e-letter program with 95,000 daily e-letter subscribers and 495,000 weekly e-letter subscribers.
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