Fast-Growing Designer Stella York Unveils New Bridal Collection
OVERLAND PARK, Kansas, January 2, 2018 (Newswire.com) - Debuting this month at bridal stores across the globe, Stella York’s new wedding dress collection boasts a beautiful medley of sexy, romantic elements that will stand the test of time.
“We like to think a bride’s ‘forever’ begins in a Stella York gown,” said Martine Harris, chief creative officer of the fast-growing bridal label. “Our new collection takes the fashion-forward elements brides are loving on Pinterest and incorporates them into wearable, figure-flattering wedding gowns that will be coveted for years to come.”
Feminine sleeves make a statement in this collection, including elegant off-the-shoulder sleeves, updated long sleeves with floral lace and flirty cap sleeves with detailed beading. Delicate microstraps are also prevalent, found in the form of sparkling beaded straps or sleek shoestring straps that crisscross in the back. Brides will also discover a variety of décolletage-flattering V-necklines, which were directly inspired by the plunging necklines flooding Hollywood’s red carpets. And finally, the popular cutout trend is incorporated in new and playful ways. Mixed with exposed boning, layered laces and corset details, the side cutouts on new Stella York dresses offer sheerness that feels sexy yet romantic and tasteful.
We like to think a bride's 'forever' begins in a Stella York gown. Our new collection takes the fashion-forward elements brides are loving on Pinterest and incorporates them into wearable, figure-flattering wedding gowns that will be coveted for years to come.
Ranging in price from approximately $700 to $1,500, Stella York wedding gowns offer unmatched value for budget-conscious brides seeking styles that are high-quality and on-trend.
“Stella York dresses feature all the detail, glamour and romance of high-end designer gowns at truly accessible prices,” said Harris. “Elevated finishes, like laser-cut trains, richly layered beading, detailed latticework and carefully designed interior construction, make Stella York gowns so desirable.”
The new Stella York collection is available now. For more information, or to view the entire collection, please visit StellaYork.com.
About Stella York
Founded in 2013, Stella York is part of Essense Designs’ award-winning family of brands. The young, fresh collection is imagined with the fashion-savvy, budget-conscious bride in mind. Featuring spectacular beading, glamorous lace, enchanting fabrics and flattering necklines, Stella York’s affordable gowns have outfitted thousands of brides across the globe.
About Essense Designs
Essense Designs was founded in Perth, Australia, by Wayne and Martine Harris in 1992, with the mission to exceed brides' expectations by designing, manufacturing and wholesaling wedding gown collections with fashion-forward styling, superb fit, couture finishing and extraordinary customer service. The company's Overland Park, Kansas, office in the Kansas City metro area serves as the hub of its northern-hemisphere business, while its original office in Perth serves the southern hemisphere. The company also has offices in the U.K. and Switzerland and serves more than 1,200 retailers worldwide. The Essense Designs family of brands — which includes Essense of Australia, Stella York, Martina Liana and Sorella Vita — can be found in the U.S., Canada, U.K., Australia, New Zealand and throughout Europe.
Meg Buckley, Vice President of Marketing
Source: Stella York