Fashion Meets BlogHer in San Diego

The Moms Fashion File team brings their savvy style sense to San Diego for a highly-coveted main event, The Secret Style Suite. (

The Moms Fashion File team (Nicole of Momtrends, Andrea of Savvy Sassy Moms, Alison of Sassy Moms in the City and Brooke Stewart of Power Moms Media) are taking San Diego by storm. The team is bringing their fashion talents to BlogHer, where 12 lucky bloggers have been hand-picked for a very special opportunity to receive a MFF style session in the Secret Style Suite.


During this exclusive style session, the winning bloggers will receive:
- Hair styling by top San Diego hair salon, Detour Salon, courtesy of our Title Sponsor, Plum District
- Make-Up by celebrity make-up artist, Tia Dantzler, courtesy of JOHNSON'S® Brand
- Manicures by Scotch Naturals
- Fashion Apparel and Accessories by LOFT and Kiyonna
- Shoes by Dr Scholl's Shoes and Payless
- Handbags by Namaste Bags
- Gift Bags courtesy of Lands' End


The MFF Secret Style Suite is being touted as the hottest ticket in town. That evening, over one-hundred of the top bloggers in the fashion, beauty, lifestyle, & travel will join the MFF team to celebrate style, in style, with a reveal of our winning bloggers' new looks with a Style Showcase.



Highlights include:
- Hair feathering and tinsel by top San Diego hair salon, Detour Salon, courtesy of Plum District
- Exclusive, mouth-watering sorbet cocktails made by Ciao Bella Gelato®
- Beauty and Make-up tips supplied by Tia Dantzler, courtesy of JOHNSON'S® Brand
- Fabulously refreshing Trop50 Lemonade and Raspberry Lemonade, with 50 percent less sugar and calories and no artificial ingredients
- Handbag donations benefiting Trop50's charity partner, Dress for Success
- Opportunity to win a Stokke Xplory and 25 Stokke Tripp Trapp's
- Opportunity to win the latest Windows Phone, including 30-days of service
- And thousands of dollars worth of other amazing raffles and goodie bags


Plum District is all about finding great deals for moms because we are moms too. "Teaming up with Moms Fashion File for the Secret Style Suite event was a no-brainer for us. With our new site re-launch we are more about style and fashion for moms now than ever before. We are so happy to have one of our favorite salons, Detour Salon right here in San Diego, join us tonight to help the MFF team style our special guests", says Melissa Shymko of Plum District.


Ciao Bella Gelato brings their talent of gelato and sorbet creation to cocktails with mouth-watering options such as the Blueberry Lemon Drop Martini, Prickly Pear Sorbet Bellinis and Sangria. "Ciao Bella brings style to everything they do, so we are thrilled to have them in our Secret Style Suite mixing up stylish cocktails that are delicious too", says Andrea Fellman of Moms Fashion File and Savvy Sassy Moms.


"Ciao Bella is thrilled to be working with Mom's Fashion File for the second consecutive year at BlogHer alongside bold and innovative women who embody what our brand is all about," said Deborah Holt, Vice President of Marketing and Sales at Ciao Bella. "We look forward to sharing our bright, fresh gelato and sorbet flavors at the Secret Style Suite - the perfect accent for this exciting weekend."



Tia Dantzler, celebrity make-up artist to Jennifer Hudson, is excited to join the MFF team. "I am thrilled to take part in such an exciting event on behalf of JOHNSON'S® Brand," said Celebrity Makeup Artist, Tia Dantzler. " I'm so passionate about helping others look and feel great, so this is a wonderful opportunity." Tia will be on-hand to give JOHNSON'S® Brand beauty tips to the guests throughout the night.


"Incorporating a charity component to the Secret Style Suite was very important to us", says Nicole Feliciano of Moms Fashion File and Momtrends. "When Trop50 approached us with their charity partner, Dress for Success, I knew this was the perfect fit for our event." The Moms Fashion File team is asking each guest to bring a new or gently used handbag to the event to benefit Trop50's charity partner, Dress for Success, which promotes the economic independence of disadvantaged women by providing professional attire, a network of support and career development tools to help women thrive in work and life. Guests can feel good about supporting other women.


Moms know more than anyone that great technology can make life much easier. Windows Phones were designed for busy parents, helping you get more done, stay connected and have a little fun. "The Windows Phone partnership makes so much sense. We love tech that looks as good as we do & can multitask like a mom," says Alison Ray of Moms Fashion File and Sassy Moms in the City.


Stokke is bringing their keen sense of style and design to the Secret Style Suite. "Stokke has a wonderful knack for making children products that fit perfectly into fashionable moms' lives. From the Tripp Trapp to the Xplory stroller, Stokke makes products that moms want to display in their homes," says Brooke Stewart of Power Moms Media.


About Moms Fashion File
Moms Fashion File (MFF) is the premiere source of fashion news and trend advice for modern moms. It is a resource for moms when it comes to the how, where and what to buy. Moms Fashion File hosts monthly Twitter parties as well as off-line events that partner great brands with true leaders and influencers in the blogging world.

About Plum District

Plum District
77 Stillman Street
San Francisco, CA
94107

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