Fashion and Luxury Digital Agency Sweden Unlimited Continues Growth With Five New Hires

Sweden Unlimited, a digital agency specializing in content and e-commerce platforms for fashion, luxury and lifestyle brands announced today the expansion of the company’s staff with five new hires and two internal moves.

Sweden Unlimited's new staff includes Vernon Church as Chief Operating Officer, Kevin Ryan as Creative Director, Deborah Opp as Director of Operations, and Lindsay Myers and Arys Jimenez as Project Managers.

"After 16 years in business, we feel it's the perfect time for us to shift the focus from the day-to-day running of the business to building relationships that will help us expand over the next decade," said Leja Kress, co-founder and CEO. "We've made an aggressive effort to bring in top tier creative and operations talent to refine our methods, services and client relations," added Alex Kress, co-founder and Chief Client Officer.

New hires include:

VERNON CHURCH, Chief Operating Officer manages all day-to-day operations of the company including creative, finance, HR, sales and client services in addition to developing and implementing growth strategies. Formerly President and COO of boutique cultural insights and brand consultancy TruthCo, Church has more than 20 years of experience working in digital and creative companies including Newsweek Interactive, HarperCollins Publishers, Blue Man Productions, John Wiley and Sons Publishers, TMP Worldwide, and media start-up UGO Entertainment where he led strategy and optimization work that contributed directly to acquisition by Hearst Interactive.

KEVIN RYAN, Creative Director reports to Church and Richard Agerbeek, Sweden Unlimited co-founder and Chief Creative Officer. Before joining Sweden Unlimited, Ryan held various director positions at leading design firms including Big Human, Wondersauce, and VSA Partners. He has worked with multiple prominent brands such as GQ Magazine, Time Magazine, Oliver Peoples, Rolex, MAC Cosmetics, and Spring.

DEBORAH OPP, Director of Operations is responsible for managing the project management office, HR, new employee onboarding, resource planning, budget tracking and facilities functions. She comes to Sweden Unlimited from TMP Worldwide where as VP of Digital Development, and later VP, Client Engineering & Support, she managed teams responsible for implementing new products for Fortune 500 clients which resulted in $10 million dollars in billings annually and a 98 percent retention rate among top clients.

LINDSAY MYERS, Project Manager is on the front lines of Sweden Unlimited's product directly managing digital and creative projects for numerous high-end fashion and luxury clients. With a background in photography and video production, she joins Sweden Unlimited from MESH Design where she managed web development and branding projects focusing on non-profit clients. She will report to Opp.

ARYS JIMENEZ, Project Manager will join Myers on the project management team reporting to Opp. She will be tasked with managing Sweden Unlimited's growing retainer business. Jimenez comes to the company from King and Partners where she was account and project manager for an array of high-end clients including Carolina Herrera, Edition Hotels, Elie Tahari, Kenneth Cole, Monique Lhuillier, St Regis Hotels & Resorts and Surf. She will report to Opp.

Internal moves include:

Lucinda Betteridge, Director of Client Services, New Clients will be responsible for developing proposals, new client intake and business development. She was previously a project manager at Sweden Unlimited for numerous clients including Estée Lauder, Erno Lazlo, and Wixson.

Robyn Srednicki, Account Director, Existing Clients will be responsible for supporting all existing clients including developing plans for new products and services, ensuring best in class company response to client concerns and engaging with strategy to help clients achieve their business goals. She was previously in charge of Sweden’s retainer team and was a project manager for key clients including Lela Rose, Kimora Lee Simmons and Sferra.

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About Sweden Unlimited

Established in 2001, Sweden Unlimited is a digital agency that creates content and e-commerce platforms for top fashion, luxury, and lifestyle brands. For more information, visit

MEDIA CONTACT: Melissa Remo/

Source: Sweden Unlimited


Categories: e-Commerce, Industry News, Internet and e-Commerce, Fashion

Tags: agency, content, digital, e-commerce, fashion, lifestyle, luxury, platforms, retail, web development

About Sweden Unlimited

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Established in 2001, Sweden Unlimited is a digital agency that creates content and e-commerce platforms for top fashion, luxury, and lifestyle brands.

Sweden Unlimited
199 Lafayette Street, 4th Floor
New York, NY 10012
United States