Fashinnovation: Where Fashion & Technology Connect
Launch Event During NYFW Turns into an International Multi-Media Platform
NEW YORK, September 21, 2018 (Newswire.com) - On Sept.12, 2018, FASHINNOVATION successfully launched during New York Fashion Week – hundreds of people (via live streaming and present) had the chance to listen in on panel discussions by speakers which included: NASA, FIT, IBM, Ryan Leslie, Arwa Alammari – Ambassador of the Arab Fashion Council, David Meltzer (host of the start-up pitch competition), VP of the State of New York, Liz Bacelar (founder of Decoded Fashion), Timo Weiland, Katherine Keating and Oskar Metsavaht of Osklen. A fashion installation was presented by Layana Aguilar (Project Runway designer). Performances by Heather LaRose and Ezinma (Lil Ezi) – violinist for Beyonce – entertained the guests. A piece of art was created throughout the event by street artist/creative director Jason Naylor – in which proceeds (through a current online auction), will be donated to Open Style Lab. The event connected the fashion, technology & entertainment industries through thought-provoking conversations, thus inspiring the entrepreneurial mindset.
FASHINNOVATION when founded by husband/wife – Marcelo & Jordana Guimaraes - was originally put together as an event: an idea which started in June of 2018. Throughout the planning & execution with a simple email speaking of the concept, they garnered the attention of C levels of many organizations, including: Samsung, Diane Von Furstenberg, Fergie, Louis Vuitton, Google and CFDA. In just a month’s time, this dynamic duo brought on board over 30 speakers as confirmed participants.
"Technology is changing fashion through innovation. From how clothes are used, to how they are made, computing power is reshaping the industry - AI technology, NASA inspired textiles, GOOGLE engineered jackets, sustainable materials, etc. FASHINNOVATION will be facilitating conversations between fashion & technology through cutting edge content, so that we keep evolving," says Co-Founder Jordana Guimaraes.
Jordana Guimaraes, Co-Founder
“It was then that we realized that FASHINNOVATION was not just a once off event, however, a business. Through positive responses to our emails, we saw that there was an empty void that needed to be filled - which was the connectivity through simple conversation of entrepreneurs and start-ups in the two worlds: fashion & technology. New York Fashion Week is an iconic time internationally, where you get to see the aesthetics behind the collections on the runway. However, understanding the WHY/HOW is just as relevant,” said founder Marcelo Guimaraes.
FASHINNOVATION is now on the way to becoming an International multimedia fashion-tech platform, in which the conversations that took place at the launch and events to follow, continue - via video content, podcast, blogs, etc.
“Technology is changing fashion through innovation. From how clothes are used, to how they are made, computing power is reshaping the industry - AI technology, NASA inspired textiles, GOOGLE engineered jackets, sustainable materials, etc. FASHINNOVATION will be facilitating conversations between fashion & technology through cutting edge content, so that we keep evolving,” says Co-Founder Jordana Guimaraes.
Stay tuned as on February 15th, 2019 – during New York Fashion Week - the 2nd edition of FASHINNOVATION will be held - with a new & exciting roster of speakers. FASHINNOVATION is here to make an impact in the fashion and technology industries while inspiring the entrepreneurial mindset. To be a part of the movement, visit www.fashinnovation.nyc or contact us at info@fashinnovation.nyc.
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ABOUT THE FASHINNOVATION LAUNCH:
SPONSORED BY: PIVOTIS, ELYSIAIS, JJ Invest, The Model Experience, ClearSale, PENDULUX, DIGIFAIR 365, Helen Mills, Vernon Grille,16 Handles, AMIKA, Eliya King Coconut Water, STORM Security, VIRA LATA Video Production, PILDORA , Alter New Media, SEDI, Ah So Wines.
SHOWCASED AS VENDORS: The Private Apple, HMETE, Danny Bastos & Niki Srinivasa.
ABOUT JJ Invest: Consulting firm specializing in financial transactions, with over 600 clients in Latin America. CEO & Founder – Jonas Jaimovick.
ABOUT DIGIFAIR 365: An Israeli fashion-tech company, aiming to save time and cost, on materials and fabric sourcing space.
ABOUT CLEARSALE: Global pioneer and proven leader in fraud protection solutions – enabling merchants to accept more orders and increase their revenue.
ABOUT ELYSIAIS: Responsible for branding/design of FASHINNOVATION as well as creators of various apps & innovations in technology – creative vision led by Umakant Jani.
ABOUT STORM Security: Responsible for LIVE streaming at the launch of FASHINNOVATION.
ABOUT VIRA LATA: Responsible for video creation/vision & content at FASHINNOVATION.
ABOUT VERNON GRILLE: Authentic Greek cuisine/restaurant, based in Long Island City, NY. Sponsored the lunch at the launch of FASHINNOVATION.
ABOUT ALTER NEW MEDIA: Responsible for all social media strategy (grow following/content) for FASHINNOVATION.
ABOUT THE MODEL EXPERIENCE: Cutting edge model coaching – based out of Los Angeles, CA.
Source: FASHINNOVATION