Fanplayr Announces the 3 Key Principles of Behavioral E-Commerce

Behavioral E-Commerce to 2020 & Beyond

Derek Adelman (Co-Founder Fanplayr) on 3 Principles of Behavioral E-Commerce

At the recent visit to the WeWork Pyrmont offices in Sydney on February 13, 2019, Derek Adelman, the co-founder of Fanplayr, shared the tremendous opportunity presented by behavioral e-commerce in the region. According to Forrester, Asia Pacific (China, Japan, South Korea, India, and Australia) forecast total online retail revenues jump from USD862 billion in 2016 to USD 1.4 trillion in 2021. Australia generated over USD 16 billion in 2018 (IBISWorld 2018) from online sales.   

Fanplayr is active globally and identifies three key principles where awareness lags. The first principle: first party data is far more valuable than third party data; and second, a huge difference exists in the utility value of event-driven actionable intelligence and the retrospective data usage in predictive modeling; and finally, online experimentation must be linked to a measurable behavioral hypothesis and not simply a trial of different messages to similar audience profiles. “The behavioral starting point avoids businesses falling into the perennial trap of A/B testing all the time and achieving little or no increase in sales or conversions,” says Derek Adelman. 

Fanplayr recognizes that a "behavioral awareness gap" exists between merchants and shoppers, thus inhibiting the successful transition from traditional in-store to online retail. This gap undermines the value of many retail brands increasingly dependent on associating with a great shopper experience.

Derek notes, “These 3 key principles of behavioral e-commerce enable organizations to achieve well above average growth rates in Asia Pacific.”

Sydney attendees from Marketing, Finance, Software Development and E-Commerce found the first of these Asia Pacific Behavioral E-Commerce sessions very useful with a highly productive Q&A and a lot of questions and interactions from the Sydney community finishing on a high note from Derek, “We are at the beginning of the cusp of a revolution in behavioral data poised to drive trillions of dollars of online business to Amazon and other players in e-commerce and retail.”

About Fanplayr

Fanplayr is on a mission to make behavioral data actionable and works with over 2.2. billion visitor sessions and over 171 billion data points. The Fanplayr platform helps global brands and retailers assimilate actionable data, provide real-time intelligence and behavioral segmentation to improve any interaction. Fanplayr is headquartered in Palo Alto, California. More information is available at

About WeWork

WeWork is the platform for creators. We provide beautiful workspace, an inspiring community, and meaningful business services to tens of thousands of members around the world. From startups and freelancers to small businesses and large corporations, our community is united by a desire for our members to create meaningful work and lead meaningful lives—to be a part of something greater than ourselves. Co-founded by Adam Neumann and Miguel McKelvey in New York City in 2010, WeWork is a privately held company with over 3500 employees.


Fanplayr Australia & New Zealand

+61 412 551 101
Suresh Sood

Source: Fanplayr Inc


Categories: Saas (Software as Service)

Tags: Asia-Pacific, Behavioral, E-Commerce