Facebooks New Call to Action Button Enables You to Go Into Antiquities Giftshop Web-site

The best way to create an effective call to action (CTA) is to imagine the questions the consumer has when viewing a company's marketing information. One of those questions could be 'how do I buy from them', and with the new Facebook CTA buttons.

Actions for a CTA button could be anything: download an e-book, sign up for a newsletter, buy goods, or get further information.  When set up properly, people will know exactly what will happen when they click on a CTA button.

Antiquities Giftshop sells a wide range of authentic ancient jewellery on-line.  Some pieces are dated from Celtic to Roman times.  All of the historical pieces come with a certificate of authenticity and free shopping worldwide.

Spokesperson for Antiquities Giftshop William Alleman says "Social media advertising benefits should not be taken too lightly.  When a customer views products on the internet and becomes interested, questions that come into their mind could be: ‘How do I contact them?’ ‘Are they available via their own website’, Are they on Facebook, or on other Social Media Sites’, ‘What is the easiest way for me to buy from them at this moment?’  We can measure the success of the Facebook CTA button for our company via a formula that Facebook has that calculates the number of clicks on the Button over different periods of time.”

William added “Our company aims to bring authentic ancient jewellery back to life for customers to wear. Each item we sell is individual and unique.  Where possible we gently clean these authentic antiquities so customers can enjoy and wear them as they were when they were first made. We use a gentle cleaning process, however there are still scratches, nicks, dents, etc. because each piece has uniquely obtained these during its life.  Also, if we think an item cannot be cleaned without it being damaged, then we will not clean it.”

Antiquities Giftshop’s company web page can be accessed through Facebook by using the 'Shop Now' button which will take customers straight to the main page to go on and view all of their antique jewellery and artefacts.

Authentic ancient jewellery on YouTube: https://youtu.be/hk3thUnmJhU